Techdirt WirelessEasily digestible tech news...Is The Mobile Ad Market Poised To Break Out... Or To Disappear- July 7, 2008 Matt Marshall over at VentureBeat has an excellent article on AdMob, a top company in the mobile advertising space. Marshall does some back-of-the-envelope calculations to come up with some revenue figures and notes that AdMob is poised to start "minting" money as the mobile web takes off. It may happen, but I wonder if the mobile ad market will really be as big a deal as some make it out to be -- for a few reasons. First, it seems incredibly unlikely that mobile ads get anywhere near the...http://techdirt.com/blog/wireless/articles/20080707/0307341604.shtml Theaters Working To Make Even The Pre-Show Ads More Entertaining- July 3, 2008 Two different themes we've discussed here quite often are (1) that movie theaters need to stop worrying about piracy, and focus more on improving the moviegoing experience and (2) that advertising is content -- and it better be good content if you want the advertising to be effective. That's why it's somewhat encouraging to see that movie theaters are now experimenting with much more entertaining and interactive "pre-show" advertising. They're doing things like using motion sensors to have...http://techdirt.com/blog/wireless/articles/20080630/1144461555.shtml EFF, ACLU Sue To Find Out Details Of Gov't Use Of Mobile Phone Data To Track People- July 3, 2008 Back in November, the news broke on the Friday after Thanksgiving that the federal government routinely asked for and received information from mobile phone operators about the location of various mobile phones (effectively tracking their owners) without bothering to show any sort of probable cause. This should raise plenty of concern (especially combined with the warrantless wiretapping program), as it effectively would mean that if you own a mobile phone, you've given the gov't the freedom...http://techdirt.com/blog/wireless/articles/20080702/1959151579.shtml The Real Price Of The iPhone: $599- July 2, 2008 As was widely expected, it turns out that all the hype and fuss about the iPhone costing $199 was really hiding the key facts: it's only that price if you're buying it in the US, along with a long term contract with high service fees. At first it actually appeared as though the only possible way you could buy the phone was with one of those contracts. However, AT&038;T has now admitted that it will indeed sell the phone without a contract, but the price will be $599. While some unlockers may.http://techdirt.com/blog/wireless/articles/20080701/1806471570.shtml |