YpulseDaily news & commentary about Generation Y for media and marketing professionals2008 Ypulse Mashup: Follow The Feedback- July 14, 2008 The Ypulse Mashup is buzzing this morning with attendees talking about teen and tween research, YA publishing and youth activism. I am very sad to say we aren't recording this year (though we really, really want to find a partner and way to make that happen for future events), but people are Twittering (or just search for the key word aka hash tag "ypulse," and this afternoon we will officially launch the Meebo chat rooms for folks to talk about the various sessions. Click on the session title..http://ypulse.com/archives/2008/07/2008_ypulse_mas.php Ypulse Essentials: 'Queen Bees,' Kidsickness, Facebook Dance Parties- July 11, 2008 We need two volunteers! If you're local and wanted to attend the Ypulse Mashup but just didn't have it in your budget, we're looking for two volunteers to help us out on site Monday and Tuesday. You will be working, but you will also be able to catch most sessions (for FREE). Please email Colleen if you're interested. Last call! Online registration for Monday's Ypulse Mashup will remain open through tomorrow. You can register on site, but it will cost a bit more. It's also last call for free..http://ypulse.com/archives/2008/07/ypulse_essentia_805.php Today's Ypulse Books: Mashup Authors, Urban Lit & More- July 11, 2008 Over at Ypulse Books, Alli has rounded up reviews for a few of our superstar authors who will be speaking (and signing!) at the Ypulse Books pre-conference Monday. In today's Ypulse Book Essentials, you will learn about urban lit, the buzz around Stephanie Kuehnert's I Wanna Be Your Joey Ramone and a bunch of new spooky books set in Salem. P.S. A big welcome to new advertiser Harris Interactive -- they are our first sponsor for the new Ypulse Research channel. Posted by...http://ypulse.com/archives/2008/07/todays_ypulse_b_4.php Channeling Something Positive From 'Bad Avatars'- July 11, 2008 I did a taped interview earlier this week for The CBS Early Show on "avatars behaving badly" -- it's supposed to air on Monday morning (and I might do a live interview at 5 a.m.) but of course, it might get bumped, too (it was supposed to air Thursday and today so far...). Anyhow, one of the questions focused on how teens will hack into each others' accounts, steal virtual stuff, or find other ways to "cheat" in virtual worlds. What was interesting to me is the gray area of this being "wrong"...http://ypulse.com/archives/2008/07/channeling_some.php Monthly Teen Mag Roundup- July 11, 2008 With "High School Musical 3" hitting theaters soon, it was inevitable that Vanessa Hudgens would end up on someone's August cover -- and CosmoGIRL! snagged her. The actress chats about dating Zac Efron, recording a music album, and those pesky naked pictures that leaked online last year. Other young Hollywood highlights include "Mamma Mia!" star Amanda Seyfried, "The House Bunny" lead Anna Faris, and little-sis-to-Lindsay Ali Lohan. Right on the heels of Jamie Lynn's "perfect pregnancy," CG...http://ypulse.com/archives/2008/07/_with_high_scho.php Ypulse Essentials: Vivienne Tam In Stardoll, 'Iron Thumb' & More- July 10, 2008 You have two more days to register for the Ypulse Mashup online (you can still register on site, but it will cost you a bit more)...Don't miss Charlene Li, whose book Groundswell, was featured in today's Advertising Age. Charlene will be moderating our panel on social networking and signing books Monday afternoon! David Cook (will be the new face of Sketchers. Plus Vivienne Tam goes virtual in Stardoll. And Steve & Barry's home of Amanda Bynes' line, as well as Sarah Jessica Parker and others..http://ypulse.com/archives/2008/07/ypulse_essentia_804.php Ypulse Sponsored Guest Post: Rebel Rebel- July 10, 2008 As part of Fuse Marketing's anchor sponsorship of the Ypulse Mashup, we offered them the opportunity to write a series of guest posts on Ypulse. Below is the third post in this series... Rebel Rebel By Ara Finlayson, Associate Director, Fuse "Choose life. Choose a job. Choose a starter home. Choose dental insurance, leisure wear and matching luggage. Choose your future. But why would anyone want to do a thing like that" - tagline from the film Trainspotting Who is the young rebel of today...http://ypulse.com/archives/2008/07/ypulse_sponsored_guest_post_rebel_rebel.php Wikipedia Young People's Number Two Source For Company Info- July 10, 2008 Many months ago I spoke on a panel at the Churchill Club about the issue of "trust" that was sponsored by Edelman PR, which publishes an annual Trust Barometer. According to the 2008 Trust Barometer, young people ages 24 to 35 trust business magazines as credible sources when it comes to finding information about companies (the full report is here - .pdf). Number two Wikipedia. This is the time when I reiterate the call for better information literacy. I love Wikipedia -- don't get me wrong....http://ypulse.com/archives/2008/07/wikipedia_young_peoples_number_two_source_for_company_i... Ypulse Guest Post: Five Things Marketers Can Learn from NECC 2008- July 10, 2008 Today's Ypulse Guest Post is from Derek Baird. I met Derek when he was working with Yahoo! For Teachers, and we collaborated on the Totally Wired Teacher award at last year's Mashup. Derek is an technology consultant, speaker, and author specializing in new & social media, mobile technology, Gen Y, e-learning, youth marketing, educational media and online communities. Check out his blog here. If you work in youth media or marketing and have an idea for a Ypulse Guest Post, email me! Gen Y,...http://ypulse.com/archives/2008/07/ypulse_guest_post_five_things_marketers_can_learn_from_... Ypulse Essentials: Play City, 'truth' Remixes & More- July 9, 2008 The Ypulse Mashup begins Monday! There is still time to register. Mashup speaker John Davison, who will be moderating a panel on casual gaming for youth aka Casual Games That's What Mom Plays, Right, was featured on The Today Show talking about What They Play. Check it out! Play City (very cool new partnership with Nike and YouthNoise encouraging sport and social activism. Notice they are also on MySpace, Facebook, Bebo, YouTube, Flickr, and Twitter. Phew. Ginger Thompson, CEO of YouthNoise...http://ypulse.com/archives/2008/07/ypulse_essentia_803.php |