Advertising NewsAdvertising news continually updated from thousands of sources around the net.Madison County hires D'Amato's consulting firm- August 14, 2008 The Madison County Board of Supervisors voted Tuesday to spend $137,000 to hire Park Strategies, LLC to provide consulting services to the county for the remainder of 2008.http://www.topix.net/business/advertising/2008/08/madison-county-hires-damatos-consulting-... IMS Sets Global Standard for Patient-Centered Metrics- August 14, 2008 Drawing from information on more than 250 million anonymized patients, the IMS LifeLink portfolio of information, analytics and consulting offerings delivers expanded, more relevant metrics for understanding ...http://www.topix.net/business/advertising/2008/08/ims-sets-global-standard-for-patient-cen... Confirmed: Giant Eagle to Y&R, Maxus- August 14, 2008 NEW YORK The Chicago office of Young & Rubicam has landed creative and media planning duties on Giant Eagle supermarket after a review, the client has confirmed.http://www.topix.net/business/advertising/2008/08/confirmed-giant-eagle-to-y-r-maxus?fromr... Eric Mower and Associates to acquire Sawchuk Brown Associates- August 14, 2008 Albany, N.Y.-Eric Mower and Associates will acquire Sawchuk Brown Associates, a public relations agency.http://www.topix.net/business/advertising/2008/08/eric-mower-and-associates-to-acquire-saw... TechTarget 3Q outlook in line with Wall Street- August 14, 2008 Wed, Aug 13, 2008 TechTarget Inc. on Wednesday forecast third-quarter revenue will rise in a range between about 7 percent and 12 percent compared with the same period a year ago, a projection in line with Wall ...http://www.topix.net/business/advertising/2008/08/techtarget-3q-outlook-in-line-with-wall-... ScanScout, PointRoll Unveil New Video Ad Tools- August 13, 2008 ' ScanScout, an in-stream video ad shop, is teaming up with PointRoll, Gannett Co.'s rich media advertising arm, to roll out a "total video ad solution for brands." The partnership aims to expand marketers' ...http://www.topix.net/business/advertising/2008/08/scanscout-pointroll-unveil-new-video-ad-... What 'Mad Men' means for Radio- August 13, 2008 Mark Ramsey is the president of hear2.0, the audio entertainment strategy company, and Mercury Media Research , the brand-building research and strategy partner for radio and TV stations.http://www.topix.net/business/advertising/2008/08/what-mad-men-means-for-radio?fromrss=1 Slumping U.S. Economy Catches Up With Outdoor- August 13, 2008 Citing an "advertising downturn," Lamar Advertising last week reported second-quarter revenue was up 2.7 percent -By Katy Bachman After a 7 percent uptick in 2007, outdoor was up only 3 percent in first ...http://www.topix.net/business/advertising/2008/08/slumping-u-s-economy-catches-up-with-out... Nestle Pitches Pure Life Water to U.S. Hispanics- August 13, 2008 To pack some star power into its Hispanic-targeted marketing push, Nestl Waters North America this week signed a two-year agreement with Univision talk show host Cristina Saralegui, who will serve as the ...http://www.topix.net/business/advertising/2008/08/nestle-pitches-pure-life-water-to-u-s-hi... Why Denuo Keeps Refreshing- August 13, 2008 NEW YORK When Publicis Groupe new-media consultancy Denuo set up shop in early 2007, it chose a Latin word meaning "afresh." Since then, it has lived up to its mantra, regularly shifting its focus, structure ...http://www.topix.net/business/advertising/2008/08/why-denuo-keeps-refreshing?fromrss=1 |