::ReMerge Media - New Media Integration::New Media Integration Specialists - Tips For Traditional MediaProduct Placement Drops In First Half 08- September 17, 2008 The Nielsen Company reports that product placements for the first half of 2008 fell by almost 15% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&038;E, Bravo, HGTV, MTV, and TLC). Broadcast television placements grew by almost 12%, while placements on cable declined by ...http://remergemedia.com/index.php/2008/09/17/product-placement-drops-in-first-half-08/ Chrysler Revs Up Web Tools For Dealers- September 16, 2008 New fee-based services for Chrysler dealership Web sites and sales lead generation are planned for launch beginning in October. The way people shop has changed dramatically. These new tools represent a fundamental shift in the way we go to market, said in a statement Deborah Meyer, vice president and chief marketing officer at Chrysler LLC. Participating Chrysler, ...http://remergemedia.com/index.php/2008/09/16/chrysler-revs-up-web-tools-for-dealers/ Radio Listening Remains Strong- September 11, 2008 Terrestrial radio listening remains strong and Internet tune-in is gaining speed, according to a new American Media Services survey of 1,005 adults Sept. 5-7. Findings show that 64% of American adults cume radio daily; 80% usually tune in when they get in the car; 73% listen as much or more than in ...http://remergemedia.com/index.php/2008/09/11/radio-listening-remains-strong/ Give Me Five - Week of 09.07.08- September 10, 2008 In watching the presidential race unfold, radio can learn a lot from both candidates. Regardless of your political affiliation or party bias the big elephant in the room is the fact that America has a serious energy problem. We didnt get here overnight - we got here because of years of bickering over which approach ...http://remergemedia.com/index.php/2008/09/10/give-me-five-week-of-090708/ Action Over Impressions- September 10, 2008 A recent study, conducted by Lockard &038; Wechsler Direct, and reported comprehensively in Electronic Retailer Magazine, says that while audience viewership is gauged in empirical measures (size and demographic composition), responsiveness is rooted in mindset, or human nature, and can be affected by cultural or societal events. Audience viewership, the number of people watching a particular ...http://remergemedia.com/index.php/2008/09/10/action-over-impressions/ Gift Cards: From Mass To Me- September 9, 2008 Gift cards continue to gain favor as a practical gift-giving alternative. But to attract buyers, more retailers need to provide the option to personalize gift cards, according to a study to be released next week by the National Research Network. The perception that gift cards are impersonal is the top inhibitor for consumers purchasing gift cards, ...http://remergemedia.com/index.php/2008/09/09/gift-cards-from-mass-to-me/ Spot TV To Dip In 09- September 8, 2008 Spot TV is in for another rough year in 2009. According to the Television Bureau of Advertising&8217;s annual forecast spot TV revenue will be down between 2 percent to 5 percent compared to 2008. Local spot is expected to be the strongest segment (-1 percent to +2 percent), while national spot, which has been soft ...http://remergemedia.com/index.php/2008/09/08/spot-tv-to-dip-in-09/ |