Three Minds On Digital Marketing @ OrganicThreeMinds is about marketing strategy, consumer trends, and the customer experience, viewed through the lens of digital innovation. We want to engage in a dialogue about the design of exceptional experiences. ThreeMinds is a collaborative project of the minds at Organic, a leading digital marketing agency.New Vocabulary for the Digital Lifestream- September 9, 2008 The New York Times recently wrote a piece on lifestreaming. A lifestream is the story of your life told through an ongoing time-ordered stream of digital snippets. The most famous site for this is Twitter. And in the article, Brave New World of Digital Intimacy, they create several new vocabulary words to attach to this interesting new concept, and the way people have been connecting with each other via sharing lifestreams. Ambient Awareness: The effect of individual bits of...http://threeminds.organic.com/2008/09/new_vocabulary_for_the_digital.html Congratulations! It's A Healthy Baby Blog.- September 8, 2008 Mike Brooks just e-mailed the office to share a fascinating site: My buddy's wife is in labor right now and he's blogging about it. I don't know what else to say other than this is amazing and engaging content. Check it out, the baby hasn't come yet. He even just did a post about the site's statistics. Anyone can check out the Dredge Family birth in real-time at http:www.dredgefamily.comwp. But the Dredge Family isn't the only one doing this....http://threeminds.organic.com/2008/09/congratulations_its_a_healthy.html Sexy Sports Data- September 5, 2008 Confession: I am addicted to so-called "fantasy" sports (true fantasy would be me actually playing at the pro level; crunching stats and trash talking with my fellow sports nerds is reality). As such, I find myself regularly disappointed by the mind-numbing spreadsheets that pass for fantasy sports coverage by a growing number of 'zines and sites. Along comes the August 2008 issue of ESPN The Magazine's "A College Football Fan's Guide to the Galaxy" -- a smorgasbord of...http://threeminds.organic.com/2008/09/data_porn.html Three Organics Do Nike Human Race: Three Stories- September 4, 2008 Last Sunday, more than half a million people worldwide opted to heed Nike's call and run ten kilometers. Official race events were held in 26 cities worldwide, while others were encouraged to "run anywhere" using the Nike PlusiPod pedometer system. With online tabulation of race results for official competitors and iPod users, the event literally allowed participants to race the world, at a universally accepted distance. The promotion also involved pretty sweet micro-site action and...http://threeminds.organic.com/2008/09/three_organics_do_nike_human_r.html Part 3 of 3: Future Interfaces Will Be Everywhere- September 4, 2008 The classic example of future interfaces that technology buffs like to bring up is Minority Report. While the touch-screen wall of glass seemed a bit extreme at the time, there is no denying that touch-screen going to be a big part of our future. Other famous moments of that movie included Tom Cruises run around the city with video ads playing on the city walls and sidewalk. There were videos ads on the back of cereal boxes, personalized video...http://threeminds.organic.com/2008/09/future_interfaces_will_be_ever.html |