AdverblogPassion for advertisingLessons in leadership by Save the Children- June 30, 2008 From Australia, a beautiful online project to tell the world the story of Eglantyne Jebb, founder of Save the Children. Through a series of lovely illustrations we are invited to take twelve lessons in leadership discovering the world of Mrs Jebb and the work she inspired.http://www.adverblog.com/archives/003505.htm Smart design & drive- June 30, 2008 In Japan Smart has launched an online project where it invites users to design their ideal Smart. At first sight the website reminds of a project MINI did a few years ago, when they asked consumers to design the cover of their ideal MINI car. However taking a further look you realise there is more to discover and enjoy. Nothing really innovative, I have to say, but definitely something nice to discover on a website by a brand like Smart. Playing with the concept of a Smart small like a...http://www.adverblog.com/archives/003504.htm Russian Standard Vodka, nice website- June 29, 2008 From Russia, with love, here is the link to the new Russian Standard Vodka website, for the pleasure of your eyes. I like the idea that the first level of content is all video based and starts playing automatically when you arrive on the site. So you get a nice overview of the differente sections and you learn all the basic information about the vodka without reading anything. Good idea if you're lazy or better, not interested in finding out all the details about the product....http://www.adverblog.com/archives/003503.htm Get a life, join Lamato- June 27, 2008 No matter if your enthusiastic or tired of Facebook, Linkedin and Myspace, there is a new social network you absolutely have to join. It's called Lamato, and it just launched in Canada, inspired by an idea by Tribal DDB and Mott's Clamato. I haven't been able to check it personally, but it looks pretty fresh and new. To support it, they launched also a series of short videos. Below you find my favourite.http://www.adverblog.com/archives/003502.htm Spain vs Russia- June 26, 2008 After the thrilling football match last night between Turkey and Germany (2-3), tonight the other semi final of the EUFA Euro 2008 takes place. It's Spain against Russia, with Spain as favourite. But they didn't win a Championship since 1964. What do they need to win In this Spanish video, Nike takes the Magnificent Five (Torres, Iniesta, Ramos, Puyol & Fabregas) from Spain to beat the prejudice.http://www.adverblog.com/archives/003501.htm Getty Images gets "moody"- June 24, 2008 Getty Images has launched a very nice application to inspire the creative community. It's called Moodstream and it's a tool that allow users to tap into Getty Images creative palette of images, footage and music, to create a sequence of visuals and audio conveying a specific mood. I like it, probably because I like looking at photos matched with the right music background, but at the same time I find it quite hard to find a reason to come back to the website. I'm not a creative person,..http://www.adverblog.com/archives/003500.htm Cyberlions: what do you think- June 23, 2008 Winners are out. Uniqclock project by Projector and the Sol Comments project (first unveiled to the world right here on Adverblog!) and Year Zero won the Cyberlion. What is your feeling about the winners Do you believe any good project has been left behind Do you think a project has been overrated Personally, I think that Uniqlock and Sol were just great and absolutely deserved the Grand Prix. But then, from a purely marketing perspective I think that Waitless and Drive-In game deserved...http://www.adverblog.com/archives/003499.htm Absolut Colors of "coming out"- June 21, 2008 Sometimes you have to be a bit drunk to be sincere, to say what you really think or to unveil something about yourself that, when sober, you'll never dare confessing. After this short preface, you will probably understand why I can't help smiling looking at the new Absolut Colors website that celebrates the rainbow flag and invites users to come out online and share their story on the site itself. Actually Absolut Colors project is very serious (and this is why I don't fully...http://www.adverblog.com/archives/003498.htm Iconic Britain looks pretty flat- June 21, 2008 To fight back Google Image Search dominance in image search on the Web, Msn has launched in the UK "Iconic Britain". The website encourages visitors to upload images that better portrait UK culture, architecture and tradition. Users are also (and more importantly) invited to search the Web and look for the images that best fit into the concept. I have contrasting feelings about this campaign. I think the Iconic Britain concept, althought it isn't very new, could have been an interesting...http://www.adverblog.com/archives/003497.htm The Secret Location- June 20, 2008 Nice timewaster for a friday afternoon. This self-promotion for an interactive production company sucks you into an entertaining and interactive story about a men who's looking for The Secret Location. With this movie, the company proofs their ambition to tell thrilling and interactive stories. Enjoy. viahttp://www.adverblog.com/archives/003496.htm |