Website Content Strategy | Sally FalkowA website that is an effective marketing tool, converts visitors and gives you a return on investment, is based on a sound content strategy.How a website content strategy based on keyword research, usability, metrics and analytics affects the ROI on your website. Website content strategy advice and information for entrepreneurs and marketing executives tasked with the success of their corporate website C-level Execs Get News and Business Information Online- June 30, 2008 They prefer to access the Web rather than read the newspaperThe Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This number has increased 37% since 2004. At the same time, C-Level executives, citing newspapers such as the Wall Street Journal as their main source of business information, has decreased 36% since 2004, reports The Center for Media Research.The study was done by Forbes and Gartner and finds..http://falkow.blogsite.com/public/item/208193 BlogPotomac: WaPo Dan Beyers talks about the future of the media- June 15, 2008 Media needs a new model of audience engagementDan Breyers, local business editor at the Washington Post, talks about how social media is impacting the media and how the paper is adapting.He starts by reading a prediction that within 10 years there will be no more print media. And goes on to give his personal strategy as business editor. 1. Provide excellent content.2. Provide new ways for companies to engage with the audience. Offering access to...http://falkow.blogsite.com/public/item/206669 Digital Future- June 4, 2008 Users see the Net as a more important info source than traditional media80- percent of users 17 and older consider the Internet to be an important source of information, says USC's 2008 Digital Future Report .. 68 percent rated it higher than TV, 63 percent preferred the Net to radio and 63 percent rated it better than newspapers as an info source.The Digital Future Project also found that the social aspects on online communities is growing at a...http://falkow.blogsite.com/public/item/205922 |