Web Marketing Today from Dr. Ralph WilsonWeb marketing and e-commerce information center for the Web, with practical original articles for small to medium businesses, and 11,000 links to articles in the field.E-Commerce: How to Optimize Product Images on E-Commerce Sites with Bryan Eisenberg (6:53)- (Found July 2, 2008 ) Along with headlines, product images on an e-commerce site capture the visitor's attention. Eisenberg gives examples of excellent use of photos from Harry and David and Tiger Direct. He recommends Camtasia for software product demos, careful attention a model's eyes in photos for services. All images should reinforce your primary message. Finally, test to see what your customers prefer. Date: Jul 1, 2008, 10:12http://www.wilsonweb.com/ecommerce/eisenberg-product-images.htm?source=rss Web Analytics: How to Gain Keyword Insight from Searches within Your Site- (Found July 2, 2008 ) Checking Google Analytics for the keywords people use in your local site search can yield valuable data about user intent -- and give you insights you won't get from keyword searches from search engines. John Marshall explains how to set up site search tracking within Google Analytics to get you started. Date: Jun 17, 2008, 10:34http://www.wilsonweb.com/analytics/marshall-site-search1.htm?source=rss Web Analytics: How to Fix Problems with Google Analytics Site Search Data- (Found July 2, 2008 ) Analytics expert John Marshall outlines three possible probles with Google Analytics site search data and how to correct each: (1) Nobody seems to be using site search, (2) numbers are showing as keywords, and (3) precise search terms dominate the site search report. Date: Jun 17, 2008, 11:54http://www.wilsonweb.com/analytics/marshall-site-search2.htm?source=rss SEO: Diagnose Crawling Problems with Google Webmaster Tools - Adam Lasnik (7:42)- (Found July 2, 2008 ) In this video interview, Adam Lasnik, Google Search Evangelist, explains how their Analyze Robots.txt tool helps webmasters spot problems that could block the GoogleBot from crawling files. The Web Crawl Analyzer tools can spot other types of crawling mistakes. These are found under Google Webmaster Tools, designed to help site owners diagnose and correct website problems. Date: Jun 17, 2008, 14:01http://www.wilsonweb.com/seo/lasnik-google-crawling.htm?source=rss SEO: Geotargeting for Multi-Country Sites with Adam Lasnik (5:35)- (Found July 2, 2008 ) Google's Search Evangelist Adam Lasnik explains how Google Webmaster Tools allow you to designate which sections of your website are designed for visitors from various regions. Regional content can be separated by Top Level Domain (TLD), by subdirectories, or by subdomains. Date: Jun 17, 2008, 14:25http://www.wilsonweb.com/seo/lasnik-geotargeting.htm?source=rss Link Strategies: How to Deploy Your Link Building Budget for Maximum Impact- (Found July 2, 2008 ) Eric Ward outlines possible link building strategies for new sites and for competitive niches. He encourages do-it-yourself link building guided by a bit of consulting from an expert, since it builds awareness and can be employed as a long-term strategy. Date: Jun 24, 2008, 00:19http://www.wilsonweb.com/linking/ward-linkbuilding-budget.htm?source=rss Paid Search: How to Identify and Report Click Fraud with Jon Meyers (5:46)- (Found July 2, 2008 ) Jon Meyers from MediaVest in the UK explains how to identify possible click fraud by examining patterns of click-throughs in your websites log files or Web analytics. Things to watch out for include many clicks without conversions, many clicks from areas outside your normal market region, or even sudden conversion rate drops without other explanation. Check to see if the search engine has already discounted bogus clicks from these sources -- letting them through but not charging you. If this...http://www.wilsonweb.com/paid-search/meyers-click-fraud.htm?source=rss ConversionTesting: Review: Landing Page Optimization- (Found July 2, 2008 ) A positive review of a new book on landing page testing, tuning, and conversion optimization. Date: Jun 24, 2008, 12:06http://www.wilsonweb.com/conversion/landing-page-conversion.htm?source=rss DesignUsability: Selecting a Site Search System- (Found July 2, 2008 ) Dr. Wilson explains the differences between hosted site search applications and those installed on one's webserver. Then he discusses several applications suited to small to medium businesses, including: Google Customer Search Engine (CSE), Google Site Search, PicoSearch, FreeFind, Site Search Pro, Swish-e, and KSearch. Date: Jul 1, 2008, 02:56http://www.wilsonweb.com/design/wilson-site-search.htm?source=rss E-Commerce: Perfecting Your Online Store's Homepage or Front Page- (Found July 2, 2008 ) Your store's homepage or front page needs to attract visitors to stay and explore the rest of the store. E-commerce expert Matthew Ledford explains elements of design, both above and below the fold. Products should be placed on the homepage -- best sellers, featured higher margin products, new products. Date: Jun 10, 2008, 10:01http://www.wilsonweb.com/ecommerce/ledford-store-homepage.htm?source=rss |