Amy Campbell's Web LogThinking about new media, web marketing and law firm marketingFrom Worst to First: Sales and Marketing Lessons from the Boston Celtics- June 30, 2008 In his article, Building a Winner, available at www.legalsales.org, John O. Cunningham provides a rundown of what law firms can learn from the marketing and sales efforts of the Boston Celtics. Rich Gotham, president of the Celtics, was a featured speaker recently at the LSSO Raindance Conference, where he detailed many of the ways the Celtics ...http://blogs.law.harvard.edu/amy/2008/06/30/from-worst-to-first-sales-and-marketing-lesson... LinkedIn for Lawyers on the Rise- June 23, 2008 Kevin O&8217;Keefe over at Real Lawyers Have Blogs, has more to say on the topic of lawyers and social media mostly that lawyers use of LinkedIn is becoming an avalanche&8230; check it out. Related post: MySpace for Lawyershttp://blogs.law.harvard.edu/amy/2008/06/23/linkedin-for-lawyers-on-the-rise/ Celebrating Teamwork ala Celtics- June 23, 2008 Not that this town &8220;needed&8221; a parade, but getting one in a particular shade of Green was especially inspiring and gratifying to anyone who believes that true teamwork trumps a loose collection of individual talent. See related post: Sales and Marketing Lessons of Boston Celticshttp://blogs.law.harvard.edu/amy/2008/06/23/celebrating-teamwork-ala-celtics/ Tips for Law Firm Change Agents- June 21, 2008 The latest article on Legal Marketing Reader by John O. Cunningham is Law Firm Change Agents: Do You Have What It Takes In it he summarizes a presentation by organizational change expert Jake Julia given at the recent Legal Sales and Service Organization conference in Boston. One great tip for creating change in law firms: Start ...http://blogs.law.harvard.edu/amy/2008/06/21/tips-for-law-firm-change-agents/ Things That Make You Go, Hmm- June 17, 2008 I just read this post over on Charles Green&8217;s Trust Matters (a blog I keep up with via Legal Marketing Reader): Hey! Your Company Just Turned Into a Supply Chain! Green describes how to rethink the way we do business, which is changing from happening within the big firm (top down management), to happening between companies ...http://blogs.law.harvard.edu/amy/2008/06/16/things-that-make-you-go-hmm/ The Best Stuff Is Worth Repeating- June 2, 2008 Below are links to some of the best advice I have posted on this blog. As mentioned on the About page, I am a curious student of law firm marketing, and what I learn out there, I share here on this blog. Well, after a while on this beat, the same themes and best advice ...http://blogs.law.harvard.edu/amy/2008/06/02/the-best-stuff-is-worth-repeating/ |