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.:RIMproInsider:.

wicked-good ideas, info, news and other stuff you can use about the Records and Information Management Services Industry

Marketing from your world to theirs - June 17, 2005

Read a great quote in Fast Company written by Wenda Millard, Chief Sales Officer, Yahoo. &8220;People aren&8217;t going to listen to you unless you&8217;re part of their world.&8221; One of the things I see so much in the marketing we do in the RIM world is that we are very much stuck in our world of shelves ...
http://rimproinsider.com/?p=312

Local Search - June 6, 2005

Local advertising continues to change. In a recent article by Greg Sterling, a expert in local search advertising, he reveals some interesting statistics based on two surveys. The first one was September 2003 and the second was just recently completed. Among many other questions, we asked consumers, &8220;In the past ...
http://rimproinsider.com/?p=311

In Memorium - June 3, 2005

One of my internet marketing heroes died yesterday. Corey Rudl was killed during a race, doing someting he loved to do. Corey was one of the legends of Internet marketing and was considered among the most influential webmasters of all time. His success is often cited as a reason many online marketers entered ...
http://rimproinsider.com/?p=310
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