A Collection of Software Marketing Articles and Marketing Tips

Marketing Articles and Industry News. Get an edge on your competition by increasing your marketing. <br> Collection of articles focus on online marketing and software promotion.

Globalization of Website - (Found June 24, 2008 )

The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience.
http://www.softwaremarketingresource.com/article35.html

How To use Split-Run Testing to Raise your Conversion Rates - (Found June 24, 2008 )

Split-run testing is where you create different versions of a sales page (for example) to test its effectiveness. When users enters your site, they're shown one version or the other. Once you do this enough times you can easily see which version converted visitors into buying customers.
http://www.softwaremarketingresource.com/article19.html

The Making of an RSS Feed - (Found June 24, 2008 )

Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content.
http://www.softwaremarketingresource.com/article18.html

Mining your Sales Channel; A step by step guide to end-to-end sales tracking - (Found June 24, 2008 )

Now there are a lot of different web sites that generate downloads for our programs. There are download sites, crack sites, search engines, and newsletters that are all driving downloads of our programs. While all of these sites may generate a significant number of downloads, our job is to find which sites generate a large number of sales.
http://www.softwaremarketingresource.com/article17.html

VAT and How the Ecommerce Companies Are Coping - (Found June 24, 2008 )

The EU VAT directive has caused significant controversy amongst developers and online software registration services. Part of the confusion has comes from the vagueness in the directive and questions with regards to the jurisdiction that the EU has over the US to enforce its policies. .
http://www.softwaremarketingresource.com/article16.html

Increase Your Sales With These 5 Buying Stimulators - (Found June 24, 2008 )

Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs.
http://www.softwaremarketingresource.com/article15.html

(Untitled) - (Found June 24, 2008 )

Have you been publishing an e-zine for at least six months but still aren't seeing real results (read: revenue) from it Don't fret -- you may just need a tune up. Here are five ways to kick your e-zine income into gear.
http://www.softwaremarketingresource.com/article14.html

10 Tips for Writing Good Sales Copy - (Found June 24, 2008 )

Writing an ad The tips below -- and the important warning that follows -- will help you to get the very best response.
http://www.softwaremarketingresource.com/article13.html

Advertising Techniques For Your Website - (Found June 24, 2008 )

You should draft the content and layout of your website in such a way that you secure maximum possible chances of turning customers to your website.
http://www.softwaremarketingresource.com/article12.html

Making Cents Out Of Your Ad Copy - (Found June 24, 2008 )

Through my experiences working with various companies I have found that many make big mistakes with their ad copy. Many businesses are willing to spend thousands of dollars to have their ad copy displayed to web site visitors, just to convey a faulty and ineffective message. I have seen hundreds of different problems that people have made in their copy and decided to write about some of the ones that I seem to see the most often.
http://www.softwaremarketingresource.com/article11.html