A Collection of Software Marketing Articles and Marketing TipsMarketing Articles and Industry News. Get an edge on your competition by increasing your marketing. <br> Collection of articles focus on online marketing and software promotion.Why Educated Consumers are Better Customers- December 5, 2005 Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers. Lets take a closer look at why educated consumers are better customers. Less Technical Support. 1.) Educated consumers require less technical support. The reduced technical support results in lower overhead costs. Often educated consumers can...http://www.softwaremarketingresource.com/article70.html |