A Collection of Software Marketing Articles and Marketing TipsMarketing Articles and Industry News. Get an edge on your competition by increasing your marketing. <br> Collection of articles focus on online marketing and software promotion.Why Understanding Web Logs Matters- January 4, 2005 General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, most-viewed pages and exit pages. Deciphering web logs could easily become a full-time job. The information that can be gleaned from close log scrutiny is extremely valuable.http://www.softwaremarketingresource.com/article51.html Tools for Online Tracking- January 3, 2005 In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for "ego searches".http://www.softwaremarketingresource.com/article50.html |