A Collection of Software Marketing Articles and Marketing TipsMarketing Articles and Industry News. Get an edge on your competition by increasing your marketing. <br> Collection of articles focus on online marketing and software promotion.All Companies Make Mistakes- February 7, 2005 Nearly every company, makes mistakes. In my opinion, once a mistake is discovered, it is how the company handles that mistake is more telling, than the mistake itself. In this world there are big mistakes and there are little mistakes. Digital River recently collected information related to usage and installation of its SoftwarePassport application, without disclosing the tracking to it's customers. The actual tracking was done by including a UserAx.dll in the recent versions of...http://www.softwaremarketingresource.com/article56.html Google Sandbox- February 3, 2005 Before we get too far into an explanation as to what Google's sandbox is, it must be noted that not everyone even agrees that the sandbox exists. The sandbox is actually nothing more than a theory developed to explain what many different SEO experts have witnessed with their listings. Whether or not the sandbox really exists is actually irrelevant when we know that the effects of the sandbox exist. Complete Article - Google Sandboxhttp://www.softwaremarketingresource.com/article55.html Determining Keywords- February 3, 2005 Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches. The formula is a little tricky - you will need to locate terms that are popular and relevant to your site. These terms may or may not be terms that you feel are relevant terms.http://www.softwaremarketingresource.com/article54.html Webmaster Tools and Resources- February 2, 2005 With new technologies, algorithms and sources emerging on a daily basis, webmasters are constantly struggling to stay informed. The quality of content on the web and the number of products available to webmasters can seem overwhelming. The goal of creating a site that can be quickly found can be a struggle. Unless webmasters have a well-established brand, a great domain name and a huge marketing budget, it is important that they appear in search engines via specific keywords. With this in mind,.http://www.softwaremarketingresource.com/article52.html |