A Collection of Software Marketing Articles and Marketing TipsMarketing Articles and Industry News. Get an edge on your competition by increasing your marketing. <br> Collection of articles focus on online marketing and software promotion.Valuable Content Portals- May 18, 2005 Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value. These highly focused content sites can be great supplemental portals that are invaluable as a marketing tool for niche products. Niche portals help define expertise in a specific market segment, not to mention the added benefit of providing valuable topic-specific links. The topic-centric portals also tend to...http://www.softwaremarketingresource.com/article63.html Evolution of Google AdSense- May 11, 2005 The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web...http://www.softwaremarketingresource.com/article62.html Launching a Software Application- May 3, 2005 Last fall we launched FeedForAll http:www.feedforall.com a tool for creating, editing and publishing RSS feeds. Having recently gone through the experience of a product launch I thought that I would take the opportunity to share my experiences and discuss what worked. A key to FeedForAll's success was getting to market quickly, and the marketing began before the official product launch. We immediately jumped into creating buzz about RSS with newsletter mentions. We began blogs on multiple...http://www.softwaremarketingresource.com/article61.html The Benefit of Topical Search Engines- May 2, 2005 While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don't realize is that these engines do produce traffic, and they often contain traffic that is very targeted. Anyone who has taken the time to analyze weblogs and track sales sources will likely see that targeted traffic converts at a significantly higher rate than non-targeted traffic. A savvy online marketer realizes that often, the quality of the visitor is..http://www.softwaremarketingresource.com/article60.html |