A Collection of Software Marketing Articles and Marketing TipsMarketing Articles and Industry News. Get an edge on your competition by increasing your marketing. <br> Collection of articles focus on online marketing and software promotion.Unfair Advantage and Abuse of Power- (Found June 24, 2008 ) Last summer, rumors were abound that an employee of Tucows was using Tucows statistical information in order to determine which products produced the highest return on investment, with the intent to clone them and create competitive products.http://www.softwaremarketingresource.com/article26.html Stop Whining About Google!- (Found June 24, 2008 ) Nearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position.http://www.softwaremarketingresource.com/article23.html What is Shareware- (Found June 24, 2008 ) Shareware is software that you can try before you buy. Shareware is a kind of marketing method for software. Software developers post trial versions of their software on websites. Consumers can then download the trial version to their computer and evaluate it. If the consumer likes the software they can purchase it. Shareware is also called try before you buy.http://www.softwaremarketingresource.com/article25.html Digital River a Monster- (Found June 24, 2008 ) Most of us have grown weary of Digital River's acquisitions and are no longer shocked when the announcements are made. How many of us have considered the implications involved in the volume of "takeovers" I, like almost everyone in the industry, have been fairly complacent about the acquisitions, but now I'm seeing limited choices for developers and the fact is the "little guy" can no longer compete.http://www.softwaremarketingresource.com/article24.html How to Submit Your Products To Froogle- (Found June 24, 2008 ) Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google's search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase.http://www.softwaremarketingresource.com/article22.html Idiot Customers- (Found June 24, 2008 ) In seventeen years of doing marketing work for software developers, I've never had an idiot customer. I've had some clients who had some misconceptions about what a press release is, or how publicity can help build name recognition and generate sales.http://www.softwaremarketingresource.com/article8.html |