A Collection of Software Marketing Articles and Marketing Tips

Marketing Articles and Industry News. Get an edge on your competition by increasing your marketing. <br> Collection of articles focus on online marketing and software promotion.

Software Product Management - (Found June 24, 2008 )

Product Management was created in the 40s at Proctor and Gamble for managing the business of a specific product. Through the years, product managers (and brand managers) have served as "chieftains of the product" in consumer goods companies. Here the product management was relatively easier for no need of technical knowledge. But in technology market, the three corners of the functional triangle are sales, marketing and development.
http://www.softwaremarketingresource.com/article10.html

The Search to be Found - (Found June 24, 2008 )

The search engines are probably one of the most commonly used and misunderstood tools of the internet. To those searching for whatever takes their interest it's a fairly murky process; to the people on the other side, the people waiting to be found, the view isn't even that clear
http://www.softwaremarketingresource.com/article9.html

Carve Out Your Niche By Dominating One - (Found June 24, 2008 )

I was recently interviewed by a print magazine about niche marketing. In it, I offered several tips and ideas on how to carve a niche in the marketplace. Here are a few of them.
http://www.softwaremarketingresource.com/article20.html

Web Blogs Defined, Explained and Understood - (Found June 24, 2008 )

Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases blogs are used as daily diaries about people's personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever you, the author, want them to be.
http://www.softwaremarketingresource.com/article21.html

Shareware Blunders - (Found June 24, 2008 )

Shareware blunders, lessons learned by the industry pro's. Interview with Adam Stiles and determmine how to succeed in the shareware industyr.
http://www.softwaremarketingresource.com/article34.html

The Value of Online Forums - (Found June 24, 2008 )

There are literally thousands of online forums that cover a wide range of topics. Forums provide individuals, who share a common interest, with a meeting place for open discussion, and a great gathering spot for "water cooler" talk. When used properly forums can be an excellent business tool and resource. By providing well thought out, helpful responses posters can develop a reputation as an industry expert. Establishing a reputation within forums will eventually lead to solid business contacts.
http://www.softwaremarketingresource.com/article33.html

Digital River Takes Over - (Found June 24, 2008 )

No one is shocked any longer to hear that Digital River has added to their impressive collection of acquisitions. This time, only the size of the acquisition was surprising. On April 19, 2004 Digital River announced that they added ShareIt Element5 to their collection of registration services for a paltry sum of 120 million dollars. Realizing that I had taken an interest and written about their past acquisitions Brant Pallazza, Vice President of Shareware at Digital River contacted me and...
http://www.softwaremarketingresource.com/article31.html

Software Announce and Software Promotion - (Found June 24, 2008 )

Creating amazing software is only half the battle. Telling the world about your software is the other half. With working capital, consider employing someone who specializes in software promotion. To work with an established reputable firm can esure success when marketing software.
http://www.softwaremarketingresource.com/article32.html

Affiliate Communication - (Found June 24, 2008 )

When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliate's web site targets visitors, who may not necessarily view a merchant's web site, and therefore expands a merchants market.
http://www.softwaremarketingresource.com/article29.html

Google Adsense - (Found June 24, 2008 )

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy...
http://www.softwaremarketingresource.com/article30.html