The Marketing Attorney BlogOffering A Forum for Attorney and Law Firm Business Development Advice and DiscussionASK THE MAM -- Yellow Pages Advertising- October 30, 2006 DEAR MAM: Where do you stand on Yellow Pages advertising My gut is that it is a waste. However, so many still spend so much on it. SINCERELY YOURS, SP, Minneapolis, MN DEAR SP: You've struck a nerve. There is...http://www.marketingattorney.com/archives/000037.htm First-Year Associate Marketing Plans- October 27, 2006 Recently, I authored an article on First Year Associate Marketing Plans: It is Never Too Soon to Start, for The Legal Intelligencer and Pennsylvania Law Weekly publications. More and more law firms are beginning marketing plan development for first-years, often...http://www.marketingattorney.com/archives/000038.htm ASK THE MAM -- VANITY NUMBERS- October 26, 2006 DEAR MAM: I just read your response to the NY man who was asking about online law directories. I am just starting to market an 800 vanity number and want to know what are your feelings on vanity numbers SINCERELY...http://www.marketingattorney.com/archives/000036.htm |