What's Your Brand Mantra?Branding Others, Branding MyselfHeroic brands- December 18, 2006 Like heroic individuals, Heroic Brands are motivated by something bigger than themselves. They believe it just might be possible to change the world. Heros are usually ordinary people who end up doing extraordinary things; likewise, heroic brands might sell t-shirts...http://brand.blogs.com/mantra/2006/12/heroic_brands.html Words and meanings- December 18, 2006 I've been thinking about brands that are making a difference in our lives and society, and I used the term "worthwhile brand" to define them. However, I don't think that term sets the bar high enough; as one reader commented,...http://brand.blogs.com/mantra/2006/12/words_and_meani.html Good vs. Worthwhile- December 16, 2006 I'd like to elaborate on this morning's post on Worthwhile brands, ask a lot of questions, and then open this up for discussion. My earlier post discussed some initial ideas for defining a worthwhile brand: does it measurably improve quality...http://brand.blogs.com/mantra/2006/12/good_vs_worthwh.html Worthwhile Brands- December 15, 2006 In the next few posts I'm going to play around with the idea of a worthwhile brand. I like this term because a) it's not overused, b) it implies important, valuable and rewarding. Along these lines, the manager of a...http://brand.blogs.com/mantra/2006/12/worthwhile_bran.html |