What's Your Brand Mantra?Branding Others, Branding MyselfHow far will a brand stretch- August 21, 2007 Friday's Wall Street Journal offers two examples of brands trying to stretch outside their traditional boundaries. First, Wal-Mart plans to launch small-footprint stores in a response to Tesco's entrance into the US market. Two different concepts will be launched next...http://brand.blogs.com/mantra/2007/08/how-far-will-a-.html |