WebTrends Webcasts RSS FeedWebTrends Webcasts RSS FeedThe New Language of Marketing: From the Four P's to the Four R's- July 16, 2008 The Four P's of push marketing (Product, Price, Place and Promotion) were used to move people through the buying cycle of Awareness, Interest, Desire, and Action. Targeting customers en mass, through magazines, television, radio was the one-to-many marketing model (1:N). But now that consumers are listening to each other (not to marketers) and are getting bombarded with too many messages to make sense of it all, marketing is transforming from the traditional Four P's of push marketing to the...http://www.webtrends.com/Resources/ExpertWebcasts/FromtheFourPstotheFourRs.aspx?WT.rss=rss |