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Turbo Charging Your Web 2.0 Strategies - April 22, 2008

New technologies like RSS, consumer-generated media, AJAX, and video are used in marketing every day. The standard page-to-page navigation is giving way to interactive and incredibly engaging and online experiences. But how do you measure them This webcast will give you an overview of best practices for measuring and optimizing Web 2.0 and consumer-generated content strategies. Get a definition of Web 2.0 technologies including Rich Internet Applications (RIA) such as AJAX and Flash, as well as.
http://www.webtrends.com/Resources/ExpertWebcasts/TurboChargingYourWeb20Strategies.aspx?WT...

Discover the Power of WebTrends On Demand - April 22, 2008

Web analytics is evolving and smart marketers are focusing on optimizing their return on investment, building better relationships with customers, and increasing their value over time. Many organizations are realizing that the best way to gain competitive advantage through web analytics and Marketing Performance Management is by adopting hosted on-demand solutions. WebTrends On Demand is a hosted solution that delivers real-time metrics while eliminating application management and...
http://www.webtrends.com/Resources/ExpertWebcasts/DiscoverthePowerofWebTrendsOnDemand.aspx...

Take 10 on Financial Services: Optimizing Performance, Building Relationships, and Increasing Conversion - April 22, 2008

How can you determine which marketing programs and online services are delivering the highest ROI How do you increase the lifetime value of customers How can you ensure privacy and security while continuing to improve your conversion goals Watch the Financial Services Take 10 presented by Kevin Bobowski to find answers to these questions and more.
http://www.webtrends.com/Resources/ExpertWebcasts/Take10onFinancialServicesOptimizingPerfo...

Take 10 on Travel: How to Build Customer Loyalty through Web Analytics - April 22, 2008

There's no doubt that today's online travel industry is competitive. According to TIA, approximately 101 million travelers are already on the internet and a majority of them are looking at a variety of online resources when researching, planning and booking trips. So how can your organization survive in this competitive landscape How can you build relationships with your customers to build loyalty and improve your business Watch the Take 10 for Travel presented by Karen Gragg to find answers to.
http://www.webtrends.com/Resources/ExpertWebcasts/Take10onTravelHowtobuildcustomerloyaltyt...

Proving and Improving the Performance of Your Online Marketing Programs - April 22, 2008

Marketers need a standardized performance measurement framework to help them justify online advertising expenses and continuously improve their results. Learn how to use marketing performance data to gain insight into the effectiveness of your marketing, identify opportunities for improvement, and demonstrate the success of your advertising strategies.What you'll learn: How to develop a framework for measuring advertising performance using WebTrends Campaign reporting Best practices for...
http://www.webtrends.com/Resources/ExpertWebcasts/ProvingandImprovingthePerformanceofYourO...

Best Practices for Optimizing Campaign Acquisition with WebTrends - April 22, 2008

New marketing media are coming online faster then ever. Marketing costs are rising across digital channels. In this session, you'll get practical tips you can use to consolidate all of your campaign reporting and optimization through a single metrics framework. Learn how to prevent the common campaign double-counting issues that keep you from clearly accounting for campaign ROI. This session will show how to optimize your search marketing, compare campaign creative across channels and implement.
http://www.webtrends.com/Resources/ExpertWebcasts/OptimizingCampaignAcquisition.aspx?WT.rs...