WebTrends White Papers RSS FeedWebTrends White Papers RSS FeedThe Financial Institution's Guide to Email Marketing- April 6, 2008 Discover a publication specifically for commercial bank marketers. This information-packed guide features case studies, statistics and step-by-step illustrations from some of today's most renowned marketing experts and researchers, including Forrester Research, Jupiter Research and MarketingSherpa. Learn how to: Turn clients and prospects into brand advocates Reduce customer churn rates Build your e-mail address database Personalize your marketing messages for optimum relevance Measure...http://www.webtrends.com/Resources/WhitepapersAndGuides/TheFinancialInstitutionsGuidetoEma... Engagement Marketing Guide- April 6, 2008 Does it make sense to cash in on mobile marketing mania Did online video kill the radio spot Look around you... chances are good there's a portable music player, a phone, a PDA and a computer, all within reach. There's a reason why marketers are willing to do just about anything to cut through the clutter and engage people on their terms.Engagement Marketing: The Essential Guide to Building Loyalty Using Web 2.0 Best Practices will give you an in-depth understanding of Web 2.0 marketing...http://www.webtrends.com/Resources/WhitepapersAndGuides/EngagementMarketingGuide.aspx?WT.r... WebTrends eGovernment Insight Guide- April 6, 2008 More than ever, governments are depending on their web sites to understand and meet the needs of their citizens. And they continue to depend on WebTrends to be successful. Discover why WebTrends is trusted by government organizations to help them better serve their constituents and create customized online experiences. Government organizations are realizing significant cost savings and increasing visitor satisfaction by ensuring that their web sites effectively and efficiently provide the...http://www.webtrends.com/Resources/WhitepapersAndGuides/eGovernmentInsightGuide.aspx?WT.rs... Click to Buy Guide- April 6, 2008 The growth of eCommerce continues at an impressive rate. The internet is the fastest growing sales channeleMarketer estimates that US online retail sales rose by 25 percent overall in 2005. To capitalize on this channel, it's vital that you have an accurate analytics solution in place in order to understand and optimize your merchandising, marketing and site operations efforts. Click to Buy: The Essential Guide to Best Practices in eCommerce can help you solve many of the challenges online...http://www.webtrends.com/Resources/WhitepapersAndGuides/ClicktoBuytheEssentialGuidetoBestP... Best Practices for Relationship Marketing- April 6, 2008 According to a recent Forrester Report, consumers spend 34% of their media time online. Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it. This shift in the marketing landscape means consumers are less likely to respond to mass media marketing strategies. To address this challenge, companies are turning to relationship marketing in order to develop more creative, innovative and cost-effective strategies for retaining.http://www.webtrends.com/Resources/WhitepapersAndGuides/BestPracticesforRelationshipMarket... |