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Sell More, Pay Less: Drive Conversions with Unrelated Keywords - June 23, 2008

How do you know what product sales are driven from which keywords within your paid search efforts Which keywords are driving the most profitable traffic Are you doing everything to maximize your paid search ROI A common perception within the online advertising community is that a successful ad sells product it was intended to sell. Surprisingly, that is not always the case. In reality, online conversions often originate from traffic generated by keywords that are entirely unrelated to the items.
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