Web Design Sydney Melbourne | Wiliam BlogSydney and Melbourne Web DesignDo you have a Purple Cow website- July 14, 2008 This is the story that Seth Godin tells in his book, Purple Cow; you're driving along and the countryside is lovely. Look! There's some cows, bucolic and charming. And over there, some more cows. Eventually, you just don't see the cows anymore. They fade into the landscape &8211; which has gone from pretty to pretty boring. But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn't ithttp://www.wiliam.com.au/wiliam-blog/purple-cow-website Using competitions to drive traffic- July 11, 2008 Running a competition is a quick way to drive traffic to your site. Prizes can be as varied as one of your company's goods and services to something incredibly lavish. Assuming the marketing is well done, the larger the giveaway &8211; the more traffic you'll drive to your website.http://www.wiliam.com.au/wiliam-blog/using-competitions-to-drive-traffic Coupons for Ecommerce Sites- July 10, 2008 How often have you gotten to the end of an ecommerce transaction, seen the box for entering a coupon code, and realized you don't have one If you've cancelled the sale, or worse - been the vendor who has had the sale cancelled, then you know how important coupon codes are becoming as incentives to close the sale.http://www.wiliam.com.au/wiliam-blog/coupons-for-ecommerce-sites Social Networking - Trend or Fad- July 9, 2008 Social networking can be a powerful medium to create brand dialogues - as has been proven by iconic Aussie brands such as Tim Tams, Breville, Vegemite&8230; A business must identify the fit between their target audience and their chosen method of communication.http://www.wiliam.com.au/wiliam-blog/social-networking-ideas |