Web Design Sydney Melbourne | Wiliam BlogSydney and Melbourne Web DesignYahoo!7 Election 2007- July 31, 2008 Yahoo7 sought to extend and widen their branding power to current and new visitors by developing a uniquely Australian political website focused on the 2007 Federal Election, designed to feature predominately as a news, information and user generated content portal.http://www.wiliam.com.au/services-wiliam-sydney-web-design-development-firm-australia/case... Online Competitors - Who are they- July 28, 2008 Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.http://www.wiliam.com.au/wiliam-blog/online-competitions Increasing Email Subscribers- July 23, 2008 Email subscriber lists are powerful marketing tools. They allow you to get your message to precisely to your target audience. But with customers becoming more and more leery of spam, the challenge has become how to get people to sign up.http://www.wiliam.com.au/wiliam-blog/increasing-email-subscribers ASP.NET Web Application Developers (C)- July 22, 2008 One of Australia's leading Web 2.0 agencies, Wiliam, is on the lookout for the most talented, passionate ASP.NET Web Applications Developers in Sydney to build our next Generation Web Applications.http://www.wiliam.com.au/wiliam-sydney-careers-web-design-development-firm-australia/oppor... Radio Rentals- July 18, 2008 Radio Rentals, Australia's largest household appliance rental company wanted to create an interactive and competitive online business brand that would attract new clients and maintain relationships with their existing customer base.http://www.wiliam.com.au/services-wiliam-sydney-web-design-development-firm-australia/case... Strategy for Writing Blog Content- July 18, 2008 Sometimes it's not what you write about &8211; it's how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.http://www.wiliam.com.au/wiliam-blog/blog-content-strategy Publishing Your Website Offline- July 17, 2008 It's amazing how often you'll be given a business card and find that the company's website address isn't included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it's highlighted on all company communications.http://www.wiliam.com.au/wiliam-blog/publishing-your-website-offline Get your staff blogging!- July 16, 2008 Google's blog is written by staff throughout the company. Could your company do the same Could your product manager or brand manager be the best source for articulating the products they work withhttp://www.wiliam.com.au/wiliam-blog/staff-blogging RSS Feeds: 10 Reasons Why Your New Company Website Has To Have It- July 15, 2008 Readers who subscribe to your website's RSS feed are not just opting in to its updates, they are self-identifying their interest in your company. By tracking this list, you are building an invaluable list of contacts. Here are 10 reasons you should activate one for your new corporate website&8230;http://www.wiliam.com.au/wiliam-blog/RSS-feeds-why-companies-has-to-have-it Running Urchin VS Google Analytics- July 15, 2008 We were asked by a client recently to evaluate Urchin vs Google Analytics and provide analysis of each application. Both are web statistics programs owned and presented by Google, and discerning which is the right fit for your company can take some digging.http://www.wiliam.com.au/wiliam-blog/urchin-vs-google-analytics |