Sustainable Marketing - Green Marketing, Organic Marketing and Environmental MarketingSustainable Marketing - the Internet's leading site for Green Marketing, Organic Marketing, and Environmental Marketing Services, Information, and EducationCorporate Social Responsibility and its Impact on Consumers- August 27, 2005 Corporate social responsibility has been a hot topic lately and with good reason. According to a recent study by the Natural Marketing Institute (NMI), almost 90% of the U.S. population state that it is important for companies to not just be profitable, but to be mindful of their impact on the environment and society. Although actual behaviors are, at times, different, the implications of this attitude on business operations are far-reaching. Just over 70% of consumers indicate that knowing a..http://www.sustainablemarketing.com/content/view/146/ Customer Centric Marketing- August 17, 2005 It makes sense that putting the customer at the center of your marketing strategy is the cornerstone of a sustainable marketing strategy. But what exactly does that mean, and what implications would that have The following articles each have a different take on Customer Centric Marketing and what it would mean..http://www.sustainablemarketing.com/content/view/144/ |