Sustainable Marketing - Green Marketing, Organic Marketing and Environmental MarketingSustainable Marketing - the Internet's leading site for Green Marketing, Organic Marketing, and Environmental Marketing Services, Information, and EducationConsumer Survey Finds Doing Good Is Good for Business- September 15, 2005 Americans are quick to identify polluting companies as "socially irresponsible" and make their purchasing decisions accordingly, says a new survey. The poll also found that American consumers between the ages of 18-29 are more likely to spend more on organic, environmentally preferable or fair trade products than other age groups..http://www.sustainablemarketing.com/content/view/150/ More than a third of all consumers boycott at least one brand- September 15, 2005 More than a third of consumers worldwide boycott at least one brand. This is the result of the latest global GMIPoll, an online opinion poll that surveyed 15,500 consumers in 17 countries..http://www.sustainablemarketing.com/content/view/149/ Green Brands: Is the Environmental and Ethical Integrity of Products- September 14, 2005 "The challenge for the green movement as a whole is to convert the groundswell of popular concern about the environment and ethical responsibility into personal accountability, altered behaviour and effective action. Those involved with products and services in particular have to learn how to connect with brands that have green credentials to the everyday lives of ordinary human beings, so that we consume less or consume differently." Link to Original Article...http://www.sustainablemarketing.com/content/view/148/ Is It Cool To Be Green- September 8, 2005 Consumer interest in the health, wellness, and sustainability of our planet continues to gain momentum Harleysville, Pa. (August 2005) The Natural Marketing Institute (NMI), the leading provider of strategic consulting, consumer insights and market research services across various health and wellness industries, today expanded on one of the trends it has identified as having a significant impact on the health and wellness marketplace. This trend is the fifth in the series of NMIs Top Ten...http://www.sustainablemarketing.com/content/view/147/ |