The Marketing Diner :: Feed Your Brand - Not Your EgoMarketers, at various stages of their careers, hanging on to their sanity by the thinnest of margins.How should KFC change its business model to attract 20-somethings- June 28, 2008 (Some of the undergrads I coach, posing with the colonel at KFC&8217;s museum) One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ways to get your input ...http://marketingdiner.com/blog/2008/06/28/how-should-kfc-change-its-business-model-to-attr... A week in the life of my summer MBA internship- June 21, 2008 Monday: William Morris project launch Tuesday: Up late coaching deliverables for Bridgestone Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later wdress rehearsals Thursday: Bridgestone presentations; Gresham Smith project launch; up late wdress rehearsals Friday: Marathon networking session; Caterpillar Financial presentations Saturday: Still working&8230;well, at least most of us are&8230;. This message is brought to you by the dedicated ...http://marketingdiner.com/blog/2008/06/21/a-week-in-the-life-of-my-summer-mba-internship/ |