Web Ad.vantageInternet Marketing BlogWhy Reputation Management Is an Important Piece of the Search Marketing Puzzle- May 28, 2008 Companies tend to buy into the importance of running PPC Campaigns on the major search engines and they often see the value of organic search engine optimization as well, but most miss the big picture in Search Marketing when it comes to reputation or brand management. The term itself, reputation management, has gotten a lot of ...http://www.webadvantage.net/webadblog/why-reputation-management-is-an-important-piece-of-t... Future of Online Advertising in Flux- May 20, 2008 This article by Hollis originally appeared in ClickZ on December 19, 2007. Here we are, fully deluged by the holiday season. There are parties galore and everyone&8217;s in good spirits. And you may think it&8217;s safe to feel smug about the rosy future of the online advertising industry. TNS Media Intelligence, for example, recently reported that ...http://www.webadvantage.net/webadblog/future-of-online-advertising-in-flux-648 Ask Buys Lexico Is My Word Of The Day In Jeopardy- May 16, 2008 Perhaps 2008 will end up being a year everyone will remember as one of the most volatile on record in the search industry. Between the search engines&8217; shopping sprees and heated merger debates, ASK has just made one of its smarter moves since dropping the poor butler only after hed lost the extra weight and ...http://www.webadvantage.net/webadblog/ask-buys-lexico-is-my-word-of-the-day-in-jeapardy-63... Up Close and Personal with Facebooks Loladex- May 9, 2008 Facebook has just launched it&8217;s latest mini-app designed to combine the personal preferences of friends and contacts with local search and local directories. Loladex (also a nice pun on social media chat parlance LOL) is a new Facebook application that helps you find local businesses based on recommendations by your friends. Although similar in concept ...http://www.webadvantage.net/webadblog/up-close-and-personal-with-facebooks-loladex-625 |