Web Ad.vantageInternet Marketing BlogPeer39 and Rise of Semantic Advertising- June 30, 2008 Today, Peer39, a technology company based in NYC, launched a new advertising product, SemanticMatch that provides the ability to serve ads based on the meaning of a website page&8217;s content. Unlike contextual targeting which matches ads to pre-selected keywords, SemanticMatchuses proprietary algorithms that can glean content meaning and sentiment down to the page level. ...http://www.webadvantage.net/webadblog/peer39-and-rise-of-semantic-advertising-677 Did Lycos Dump Ask.com for Yahoo- June 12, 2008 In a recent review of rankings for a client, our astute search specialist noticed a new trend in Lycos search. The search rankings from Lycos usually are a close match to those from ASK their search partner. Recently, however, the results have shown a closer match between Lycos and Yahoo! rankings. Lycos has issued no recent ...http://www.webadvantage.net/webadblog/did-lycos-dump-askcom-for-yahoo-674 Online Marketing to Boomers and Beyond- June 11, 2008 A recent survey conducted by JWTBoom and Third Age, of more than 1800 online Boomers (defined by the surveyors as users aged 40+) revealed some surprising insights about the online behaviors of Boomers with regard to social networking, online advertising, and Internet privacy. Press Release from JWTBoom &38; Third Age Boomers by the numbers: 40% - the ...http://www.webadvantage.net/webadblog/online-marketing-to-boomers-and-beyond-670 Social Media Is Opening Up- June 9, 2008 I hate having a separate account profile for every single social media website in which I participate. In an average day I log onto (with different account info!) what I consider the bare minimum of social sites that I must maintain: Facebook, Google, Yahoo!, MySpace, YouTube, Digg, Twitter, and WordPress. Add to this the numerous ...http://www.webadvantage.net/webadblog/social-media-is-opening-up-668 Ad Servers on the State of Online Video Ads- June 6, 2008 This article by Hollis originally appeared in ClickZ on January 15, 2008. About a year and a half ago, I conducted an informal survey of agency peers about the state of online video advertising. Since then, the most noticeable change is its prevalence. Several primary concerns of my original respondent pool now seem to be nonissues, ...http://www.webadvantage.net/webadblog/ad-servers-on-the-state-of-online-video-ads-667 |