(Untitled)- October 21, 2004 Channel Marketing: In Home Parties Crash Retail Forbes had a great article on a channel often ignored by the technology industry--The In-Home Sales Channel, The Party That Crashed Retail. (I only linked to Forbes.com. You have to be a member to see articles. Membership s free, then you can search by article name.) The article is about Pure Romance, a company that sells sex toys to women.http://feeds.feedburner.com/~r/TheChannelProfessional/~3/210575417/channel-marketing-in-ho... (Untitled)- October 12, 2004 Channel Programs: Dell Sets Performance Benchmark for Product Positioning A lot of people wondered why we included Dell in our POWER Channel Awards for channel programs. "Doesn't Dell sell direct" We included them for two reasons. First, a lot of channel providers work with Dell to fulfill product to their customers. That is channels. Second and more important, Dell sells to the samehttp://feeds.feedburner.com/~r/TheChannelProfessional/~3/210575418/channel-programs-dell-s... (Untitled)- October 11, 2004 Channel Communication: Are you Taking Advantage of the Latest Technology The perspective of Microsoft's Channel 9 Guy is that he's bigger than Seattle. Here he is sitting on top of Quay Cat's GPS antenna in Elliot Bay with the Space Needle in the background. Robert Scoble was kind enough to bring Channel 9 Guy along on yesterday's Geek Boat Trip. Channel9 guy keeps up with the latesthttp://feeds.feedburner.com/~r/TheChannelProfessional/~3/210575420/channel-communication-a... (Untitled)- October 11, 2004 Channel Programs: Winners of the 2004 POWER Channel Awards Not all channel programs are the same. What we found in our interaction with resellers and vendors was that some companies are doing a much better job than others at creating productive channels. These companies are case studies in channel management and deserve close attention by the rest of the channel. The POWER Channel Awardshttp://feeds.feedburner.com/~r/TheChannelProfessional/~3/210575419/channel-programs-winner... |