The Marketleap ReportThe Marketleap Report is your source for straight talk about the economy of the new millennium. We won't cut corners. It might be rough on the edges sometimes but only because we think you care enough for us to say it. Someone has to.Search Engine Saturation The Kick-Off Metric for Search Engine Marketing- (Found July 8, 2008 ) Indexed means listed, listed means available, available means more people can find you. Marketleap has created a free search engine marketing tool that checks your Search Engine Saturation, or the number of pages you have indexed at each of the major search engines.http://marketleap.com/report/ml_report_43.htm Use IRTA to Measure Search Engine Marketing Success- (Found July 8, 2008 ) There's always discussion in the search marketing world about how to define success. Derrick Wheeler, VP of Search Engine Marketing for Marketleap, came up with an acronym several years ago to help marketers understand exactly what they should be measuring to define success. He calls it simply, IRTA.http://marketleap.com/report/ml_report_44.htm Trust, Search, Succeed - Marketleap's Mantra for Search Engine Marketing- (Found July 8, 2008 ) The emergence of search engines as the most innovative model to match people with products, services and information, heralds an evolution of the idea that dynamic business webs will gather spontaneously on the Internet. The search engines help guide consumer choices, as Internet users turn to them to light their darkened way.http://marketleap.com/report/ml_report_46.htm Be it Resolved that Paid Inclusion is Search - A Response to I-Search and Paid Inclusion Naysayers- (Found July 8, 2008 ) Recently Andrew Goodman of Traffick.com took over as the new moderator for I-Search, an email newsletter from MarketingWonk.com comprised of moderated discussions around search engine marketing. In his inaugural issue as moderator, Andrew dropped the following comment for discussion, "Be it resolved that paid inclusion is not search!"http://marketleap.com/report/ml_report_47.htm The Year of the Black Sheep Marketleap's Look Back at 2003- (Found July 8, 2008 ) When the numbers began pouring in from Nielsen for the fall TV season on the major American networks, you could feel the gasps for air from the lungs of choking, old-world marketers. They were experiencing that most dreaded momentthe drowning feeling of having spent money advertising to ghosts that would never appear. Make goods from the networks won't correct where this luxury cruise liner is headed."http://marketleap.com/report/ml_report_48.htm A Marketers Guide to Search Engine Marketing and Staying Alive in 2004 - Part One- (Found July 8, 2008 ) We've written a lengthy two-part report, giving you a solid guide to the things you absolutely need on your radar for 2004 and beyond. In 2003, search engine marketing accounted for 2% of the US advertising and marketing spend, the same amount as all billboard and outdoor advertising. 2004 promises to take search engine marketing beyond the signs dotting the roads and highways.http://marketleap.com/report/ml_report_49.htm The Launch of Overture Site Match(TM) and Site Match Xchange(TM) - The New Paid Inclusion Program to Get into Yahoo! Search(TM)- (Found July 8, 2008 ) Today, Yahoo launches a new commercial paid inclusion program through Overture that feeds quality reviewed web pages into Yahoo's new search engine. Overture Site Match is now live at Marketleap to help marketers ensure their web pages are in the index that powers search results in Yahoo! Search and other web portal partners including Yahoo! Search, AltaVista, AlltheWeb, Excite and About.com. Site Match ties together Inktomi's, FAST's and AltaVista's paid inclusion programs into a single point..http://marketleap.com/report/ml_report_50.htm Google and Inktomi - The Battle of the Engines - Round 2: Which model will float to the top- (Found July 8, 2008 ) Search engines are driving online business like never before. Most marketers seem to believe that a Google listing is the Holy Grail for being successful. But are you getting the full bang for your buck from just focusing on Googlehttp://marketleap.com/report/ml_report_39.htm Why Inktomi Paid Inclusion Should Be the First Step in all Search Engine Marketing Campaigns- (Found July 8, 2008 ) Dragging myself through the desert without water would be a sure start to my demise. Jumping into marketing a website without knowing much about search engines can have the same effect. Websites expecting to find a wonderful world of opportunities often dry up faster than an imaginary oasis because they didn't plan their search engine marketing strategies wisely.http://marketleap.com/report/ml_report_38.htm The Truth About Google - What the Web's Leading Search Engines are Really Looking For- (Found July 8, 2008 ) The anticipation of something is often more exciting than the event itself. When you work yourself up over an idea, emotion, or event, your body produces an exhilarating sensation of pleasure mixed with a keen sense of anxiety. It reminds me of the night before Christmas as a child, slightly modified for the adult mind where growth in business easily substitutes for new toys and candy.http://marketleap.com/report/ml_report_37.htm |