The Marketleap Report

The Marketleap Report is your source for straight talk about the economy of the new millennium. We won't cut corners. It might be rough on the edges sometimes but only because we think you care enough for us to say it. Someone has to.

The Marketleap Report: Inaugural Issue - (Found July 8, 2008 )

Money begat money. You would have thought that everyone had won the lottery. Business plans without a plan soared through finance meetings with the ease of drugs crossing our borders.
http://marketleap.com/report/ml_report_01.htm

Block it All - How to Get Through an Ever Tighter Web - (Found July 8, 2008 )

The ad blocking software community and its users are a maturing movement within the web that continues to grow as others discover its value. Much to the chagrin of companies that thrive from selling online advertising, Internet users are becoming sophisticated enough to stop the message.
http://marketleap.com/report/ml_report_10.htm

The Smell of Vunf - a Very Unlucky Network Failing - (Found July 8, 2008 )

Techno-organisms and the network meet too often. Viruses continue to evolve and spread throughout the web. Unprotected networks and computers are either infected or being watched.
http://marketleap.com/report/ml_report_09.htm

Inbox Gaming - Mail with Extra Brand - (Found July 8, 2008 )

Your sacred e-mail address is a haven. Away from the other mailboxes, where mail piles up for a once weekly cleaning, rests a place you call your own and share with very few. But when your friend attaches a game called Elf Bowling to a quick note, your space suddenly becomes the brand space.
http://marketleap.com/report/ml_report_08.htm

BMW's Online Driving Movie Frenzy - (Found July 8, 2008 )

A stiff gate can push you back. Conversely, a frantic ride into the night, dodging road hazards like a guided missile, can really pull you in. It was a strange image, waiting on the web like I would in line at the cineplex for the new BMW film series. Having read some of the coverage about the premiere of five short films featuring award-winning directors like Ang Lee, John Frankenheimer and Guy Ritchie, my anticipation was high.
http://marketleap.com/report/ml_report_07.htm

Great Concept - Poor Follow Through - (Found July 8, 2008 )

IBM is one of the most well known corporate brands. Their technology and consulting practices make them a powerhouse in the computing world. But when you think of IBM, you picture workers in pinstripe suits and well-groomed hair, conservative, calculating - not exactly risk-takers.
http://marketleap.com/report/ml_report_06.htm

Artificial Intelligence - Viral Marketing and the Web - (Found July 8, 2008 )

Murder, threats, intrigue, sentient robots and a future very close to our own. If you thought a description of the latest hit science fiction book would follow, sorry to disappoint. Instead these are all themes of the online "marketing" for the upcoming summer movie "AI".
http://marketleap.com/report/ml_report_05.htm

Music In The River - Money in the Streams - (Found July 8, 2008 )

My youthful fingers weren't fast enough. Sitting in front of the radio for hours, finger on the 'record' button, my reaction speed never matched the clarity of my planning. Instead, the first two seconds of my favorite song were cut off, the recording ruined. Saturdays floated in frustration and the top forty singles in America.
http://marketleap.com/report/ml_report_04.htm

Who's Watching the Server - Security and the Web - (Found July 8, 2008 )

As the guardian of 40 million+ e-mail addresses and records of 3.5 billion transactions conducted by over 90 million households, DoubleClick is one of the largest collectors of consumer tracking information on the web.
http://marketleap.com/report/ml_report_03.htm

Planning and Tracking - Madness and the Light Ahead - (Found July 8, 2008 )

Hunger for information and sports fever left the web servers exhausted from the load. ESPN.com struggled to keep pace with the requests. College basketball fans expected to find the usual depth of analysis and statistics that made ESPN one of the leading sports information brands.
http://marketleap.com/report/ml_report_02.htm