The Marketleap Report

The Marketleap Report is your source for straight talk about the economy of the new millennium. We won't cut corners. It might be rough on the edges sometimes but only because we think you care enough for us to say it. Someone has to.

Intrusive, Confusing & Just Plain Rude Pop Under Downloads & Ooqa Ooqa - (Found July 8, 2008 )

When X10 started the pop-under ad craze, like some mutant, hula-hoop fad, you knew that marketers were poking our belly. The jab was being softened just enough because you could "close the window" and it wouldn't be "that" annoying.
http://marketleap.com/report/ml_report_27.htm

Digital Marketing - A Deeper Slice: Digging Into What Search Engine Marketing is Really About - (Found July 8, 2008 )

A few weeks back we covered the emergence of more definition for marketers between digital marketing and online advertising. Definition in this case helps us all because marketers are beginning to understand the subtleties between their online marketing choices. Smarter buyers mean smarter markets. It also means internet marketing firms can layout a variety of options for their clients and show where they fit into a bigger picture.
http://marketleap.com/report/ml_report_28.htm

Star Wars - Why Fight the Force - (Found July 8, 2008 )

The force gripped my throat, feet dangling in the air like a Rebel Commander, and held me hostage these past few weeks. My anticipation for the new Star Wars movie loomed over me like a Dark Lord's shadow. Marketing, search engines and other realms fell from my mind, clouded by something bigger...elusive. Those who know me know my mind became an imagination machine the night I saw the first Star Wars as a kid.
http://marketleap.com/report/ml_report_29.htm

Surround Sound, Sponsors, and all kind of Jedi - (Found July 8, 2008 )

Traveling like a viscous fluid across the network, a zone of information flows. Approaching my workstation in the morning, fuzzy-headed and loose, Ive permanently lost the thought that I am actively typing and monitoring a screen. A mental step removed.
http://marketleap.com/report/ml_report_30.htm

Pushing Back the Flood - (Found July 8, 2008 )

The invasive flood of ads never stops. Like a raging thunderstorm parked over a prairie, the torrent of pop-upunder pages is endless. A few issues back, I talked about some of the newer techniques that online ads are using to take over your web browser.
http://marketleap.com/report/ml_report_31.htm

Geeks Gone Wild - AdBumb Strikes Out - (Found July 8, 2008 )

Respect is a sacred trust amongst those who do business together. Customer service sits in that shrine as the ultimate form of reverence. Value those who patronize you and they will often act as disciples for your cause.
http://marketleap.com/report/ml_report_32.htm

ADUMb and DUMber - (Found July 8, 2008 )

It seems I'm not crazy after all. Many of you wrote in to say that you see service and attitudes getting worse. I was encouraged to get a response from India suggesting that good customer service is a key component in their growing economy. And we were lucky enough to get a response from AdBumb, the original reason I wrote the article. I think my favorite response was the simplest.
http://marketleap.com/report/ml_report_33.htm

The Hunt for Stats - Tracking Email and Clear Pixels - (Found July 8, 2008 )

People don't like to be hunted. You never want to feel that someone has tagged your ear like an elk and now your migration pattern is available to be traced and studied. It's unsettling.
http://marketleap.com/report/ml_report_34.htm

Where You Been Boy - Rotating Around the Sun in Real-Time - (Found July 8, 2008 )

Every birthday I remind myself that I've traveled one trip around one sun in a never-ending galaxy of cosmic soup. Life seems simple and slow. And then a month goes by like soft butter melting into hot toast.
http://marketleap.com/report/ml_report_35.htm

The Holidays are Here - Are You Behind on Your Holiday Marketing - (Found July 8, 2008 )

ts hard to believe that the 2002 holiday season is upon us. Once the Halloween costumes and candy started popping up in the aisles in August, you knew January 1st, 2003 would be here faster than a priority overnight delivery from FedEx.
http://marketleap.com/report/ml_report_36.htm