True Blood Viral Marketing- June 29, 2008 I'm usually the last person to know about anything, so imagine my surprise this morning when I stumbled upon a well-executed and exciting viral marketing campaign for the new HBO Vampire series, True Blood. I was walking down Allen street when I saw a poster for what looked like a deep red colored malt beverage. Everything was there from the silhouettes of attractive people to the warning to "drink responsibly", but the product advertised appeared to be...blood. Went to the advertised...http://www.aripaparo.com/archive/true_blood_viral_marketing.html Mystery Woobie- June 18, 2008 We've been getting a bunch of little gifts for little Noa. Thank you if you've sent something; no need if you haven't. Today a packaged arrived with a cute pink woobie blanket with Noa's name embroidered in the corner. No card. No message on the packing label. The buyer's name: "Joseph Gones". Google it, pretty much nothing comes back. Nothing in my gmail search, nothing in my address book, nothing at all. I suspect it's a misspelling of "Joseph Jones," but that search also yields...http://www.aripaparo.com/archive/mystery_woobie.html Silicon Alley's Secret Weapon- June 14, 2008 I'm normally loathe to compare the New York tech scene with that of the Valley. The point many of us in the city have been making for years is not that we "are just as innovative" or can "compete for talent" with the West Coast, but that we have lots of natural advantages for start-ups, including access to advertising agencies, media companies, university talent, etc. Obviously Silicon Valley is a class of its own for technology, no one's going to argue that point. So what's interesting to me..http://www.aripaparo.com/archive/silicon_alleys_secret_weapon.html Noa Moxie Paparo- June 5, 2008 Noa Moxie Paparo arrived at almost 2AM last night. 8 pounds 5 ounces, 20.5 inches. Mom and baby doing well. She'll have her own blog soon. Check out the Noa Blog for constant updates.http://www.aripaparo.com/archive/noa_moxie_paparo.html |