The Smartest Conversation- January 21, 2006 I'm preparing for a presentation at the OutSell Executive Leadership Council Meeting in Sarasota FL this weekend. My topic is The State of Web Marketing. Unfortunately, all the speachwriters who are really good at bluster and bullsht are already busy, so I'm having to prep myself. I've come across two quotes that are impacting my thinking as I pull this together: "Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And...http://www.precommerce.com/blog/2006/01/the_smartest_conversation.html Another Way To Create Customer Interaction- January 1, 2006 We just ordred a bunch of new Dell laptops and desktops. Hope that wasn't a mistake.http://www.precommerce.com/blog/2006/01/another_way_to_create_customer.html Marketing: Interruption to Engagement- January 1, 2006 Following up on yesterday's post concerning the definition of marketing, here's an interesting piece that describes a transition from 'selling them what they don't want' to 'spreading ideas they fall in love with'. The essence is that interuption used to work, but not it doesn't so 'brand marketers' need to change tactics. There's a lot of good thinking and summazation of ideas here, and I particularly like the nods to user participation and conversation. But there are some important ways in..http://www.precommerce.com/blog/2006/01/marketing_interruption_to_enga.html Links- January 1, 2006 The Good Old Days - Thoughts About Paper Catalogs. Holiday 2005 Online Shopping Statistics. Some thoughts about resolutions. (via CCUCEO) One thing about setting goals for the future - make sure they are RAM. Realistic, achieveable and measurable. For instance, I can establish my yearly goal of losing some weight, or I can establish a goal to lose 10 pounds by March 1. This is a clear goal that is realistic, achieveable and measurable. For some goals it may make sense to identify...http://www.precommerce.com/blog/2006/01/links_2.html |