Click Fraud - Don't Just Follow The Money- April 20, 2006 Mark Cuban started a discussion about click fraud today, focusing on what is and isn't clickfraud. Most of his points, and those in the comments, look at the problem from the side of the clicker (who is generally the one perpetrating the fraud). This is all interesting, but an easier way to define it is taking the viewpoint of the advertiser. If the person who clicked does not have genuine intent to either learn more about, or purchase, the productservice being advertised, then the click is...http://www.precommerce.com/blog/2006/04/click_fraud_dont_just_follow_t.html |