Gatekeepers Require Scarcity- March 12, 2006 When Wal-Mart turns to blogs as a serious part of its communications strategy, you know there are changes going on in PR, media, and commerce. BuzzMachine, BubbleGeneration, Richard Edelman and others are taking a look at the PR and media angles. It basically comes down to this: With power comes responsibility - bloggers have gained power and not surprisingly some of them are misusing it or at least not yet fully using it responsibly. Power is a zero sum game - the power bloggers have...http://www.precommerce.com/blog/2006/03/gatekeepers_require_scarcity.html Links- March 4, 2006 A conference panel I'd actually like to attend: Cluetrain+7 ...the very forward-looking Henry Copeland had long since lined up Chris Locke and myself to participate in a panel on Cluetrain+7 in the Interactive track of the show. A simple manifesto against writer's block (via Doc) to me writers block happens when you are afraid to say the things that you want to say. it happens when you self edit yourself before you start writing or while you are writing. it happens when youre trying to be a...http://www.precommerce.com/blog/2006/03/links_3.html Would You Prefer Worst Practices- March 4, 2006 How can you argue against 'best practices' One way is to claim that they're really not the best, as Christopher Locke does successfully in his book Gonzo Marketing. Another is to claim that best practices aren't good enough, and you'd rather figure out your own way. That seems to be the point of a best practices post I found this morning, on a blog otherwise filled with posts with which I quite agree. Certainly there are consultants and business writers who use the phrase 'best practices' as a.http://www.precommerce.com/blog/2006/03/would_you_prefer_worst_practic.html |