THINKing » Email MarketingMy Creative Team\'s Thoughts On Advertising, Creativity, Marketing & PREmail Is For Retention, Paid Search Is For Acquisition- April 18, 2008 Email - in the early days - was a great tactic for acquiring new customers. No longer. There has been too much abuse. But if you have a relationship with a customer, email is a superb tactic for customer retention. According to a new Forrester Research report released by trade group Shop.org, paid search is the ...http://www.my-creativeteam.com/blog/?p=681 |