Web Ink NowOnline thought leadership and viral marketing strategies using news releases, blogs, podcasts, and online mediaWeasel words, gobbledygook, jargon, buzzwords, babble, blather, and baloney- September 16, 2008 I've written about the plague of gobbledygook in business writing for several years now. I first articulated this problem in my Gobbledygook Manifesto, which provided an analysis of gobbledygook in over 388,000 press releases sent in 2006. With the help...http://www.webinknow.com/2008/09/weasel-words-go.html Don't ruin your great YouTube video with too-slick Madison Avenue packaging- September 14, 2008 Readers of this blog know that I am a huge fan of YouTube videos created to spread an idea or story. When people share your ideas and stories with their friends, family members, and colleagues, and there is a small...http://www.webinknow.com/2008/09/dont-ruin-your.html Social media (finally) makes its way (slowly) into the closeted world of Investor Relations- September 10, 2008 I've written a great deal about how social media has gradually become an important aspect of public relations. For example, smart PR people at companies and agencies have created terrific online media rooms, delivered online video and podcasts, written blogs,...http://www.webinknow.com/2008/09/social-media-fi.html All kinds of people visit your online media room, not just journalists- September 5, 2008 Your buyers are snooping around your organization by visiting the media pages on your Web site. Your current customers, partners, investors, suppliers, and employees all visit those pages. Why is that I'm convinced that when people want to know whats...http://www.webinknow.com/2008/09/all-kinds-of-pe.html |