Web Ink NowOnline thought leadership and viral marketing strategies using news releases, blogs, podcasts, and online mediaGrade your press release (for free!)- May 29, 2008 HubSpot's Press Release Grader is a free application that evaluates your press release and provides a "marketing effectiveness score". The score is based on the language and content of the release, plus advanced factors from Internet marketing experts at HubSpot...http://www.webinknow.com/2008/05/grade-your-pres.html The future of PR: Should your CEO blog- May 26, 2008 Several weeks ago I led a panel discussion at the The 2008 Milken Institute Global Conference. The Milken event "brought together some of the most extraordinary people in the world - from scientists, business executives and philanthropists to journalists, academics...http://www.webinknow.com/2008/05/the-future-of-p.html New Rules of Marketing & PR and the global market- May 21, 2008 I'm often asked if the "new rules" I write and talk about apply in other countries, cultures, and languages. YES! Based on hundreds of emails I've received from people around the world who tell me that they've implemented the ideas,...http://www.webinknow.com/2008/05/new-rules-of-ma.html Does Harvard Business School know what a blog is- May 16, 2008 UPDATE: On the same day I wrote this post, Paul Michelman, the director of content for Harvard Business Digital commented. If you find this post interesting, please be sure to read Paul's comment and my reply to it. +++++++++++++++++++++++ My...http://www.webinknow.com/2008/05/does-harvard-bu.html The dumbest Public Relations person in the world- May 14, 2008 Readers of this blog know that I get hundreds of unsolicited press releases and PR pitches every week. I'm on a bunch of lists because of this blog, my books, and the magazines I write for. Ugh. I've said before...http://www.webinknow.com/2008/05/the-dumbest-pub.html The laws of simplicity- May 11, 2008 One of the best parts of being on the speaking circuit is the opportunity to meet and chat with fascinating people prior to a gig. Sometimes there is a "green room" where speakers congregate, but more often it's just an...http://www.webinknow.com/2008/05/the-laws-of-sim.html Top ten PR tips for small businesses- May 4, 2008 Last week I participated on a call with John Jantsch who asked me to share my top ten PR tips for small businesses with his audience. John is the author of Duct Tape Marketing: The World's Most Practical Small Business...http://www.webinknow.com/2008/05/top-ten-pr-tips.html |