Web Ink NowOnline thought leadership and viral marketing strategies using news releases, blogs, podcasts, and online mediaOK smarty-pants, why don't you show us Announcing Project Dogfood!- July 31, 2008 I'm often asked to critique a site, blog, YouTube video and the like. Hell, that's easy! I just say what I think. A typical top-of-mind reaction I offer might be, "Your site looks cool, but I think you're being egotistical....http://www.webinknow.com/2008/07/ok-smarty-pants.html Why "do you use social media" is the wrong question for marketers to ask- July 26, 2008 Have you noticed there are a bunch of polls and research reports that ask people questions such as "Do you read blogs" or "Do you use social media" or "Do you go to video sharing sites" Often the resulting data...http://www.webinknow.com/2008/07/why-do-you-use.html How well do you know your buyer personas- July 22, 2008 If you've read my book The New Rules of Marketing & PR or spent time on my blog, you may recall that I stress the importance of "buyer personas." In fact, I believe they're one of the most fundamental aspects...http://www.webinknow.com/2008/07/how-well-do-you.html Business-to-business ebooks: Spreading your ideas for free- July 18, 2008 Readers of this blog know that I am a huge fan of ebooks as a way to show the world that you're smart and worthy of doing business with. Ebooks have potential to spread your ideas far and wide. For...http://www.webinknow.com/2008/07/business-to-bus.html Hanging out with Robert Scoble at Tapulous, producers of Tap Tap Revenge, the 1 iPhone game- July 15, 2008 I am a huge fanboy of Robert Scoble. From his pioneering scobleizer blog (which he started while at Microsoft) to his new gig as Managing Director of FastCompany.TV, Robert is always doing interesting things on the Web. Robert wrote the...http://www.webinknow.com/2008/07/hanging-out-wit.html A viral marketing story suitable for bedtime- July 11, 2008 Perfect for a summer weekend, check out this ebook of Seussian commentary on the difficulties YOBI CIO Jen O'Meara encountered with "new marketing". Then, watch as Jen uses YouTube to explain what to do when viral marketing just doesn't work....http://www.webinknow.com/2008/07/a-viral-marketi.html |