Web Ink NowOnline thought leadership and viral marketing strategies using news releases, blogs, podcasts, and online mediaNY Islanders Blog Box - a bold move into social media- August 30, 2008 In an environment where many organizations are afraid of social media, consider the bold move made by the New York Islanders. The team created what they call the "blog box," providing press credentials for bloggers to attend select games. Bloggers...http://www.webinknow.com/2008/08/ny-islanders-bl.html Its conference and seminar season!- August 25, 2008 After a relaxing summer, I'm back on the road delivering keynotes and running seminars for a wide variety of organizations, companies, and groups around the world. Many of the keynote speeches and longer group sessions that I run are for...http://www.webinknow.com/2008/08/its-conference.html Anna from IKEA is intellectually challenged (but she has a sense of humor)- August 20, 2008 This morning the wife was shouting at her computer "Anna is retarded!" What's going on I wondered Turns out my better half was trying to buy a bed online at IKEA and was using Anna, IKEA USA's "Automated Online Assistant."...http://www.webinknow.com/2008/08/anna-from-ikea.html Nobody cares about your products and services (except you)- August 18, 2008 Let's be honest, OK Nobody cares about your products and services except you and the others in your organization. What your buyers do care about are themselves. And they care a great deal about solving their problems (and are always...http://www.webinknow.com/2008/08/nobody-cares-ab.html How egocentric are you- August 16, 2008 I am a huge fan of interactive tools as a way to generate a World Wide Rave (when people are talking about you and your company). The best interactive tools tend to be free, are easy to use, and provide...http://www.webinknow.com/2008/08/how-egocentric.html Conflict. To make your marketing much more interesting, add conflict- August 12, 2008 I was fortunate to have taken a bunch of fiction writing classes and spent a lot of time writing fiction prior to starting this blog and writing books about marketing. Something you learn very early in creative writing classes are...http://www.webinknow.com/2008/08/conflict-to-mak.html The Scalper's Got my Baby- August 9, 2008 For an interesting use of video check out those produced by Max Deale, author of the self-published book Sold Out, So What! The Secrets that High-Priced Ticket Brokers and Scalpers DON'T want you to Know! This excellent little book (you...http://www.webinknow.com/2008/08/the-scalpers-go.html 55,000 free hotdogs and a dozen free videos- August 7, 2008 There's been some debate recently about totally free content vs. gate content. On one side are people like me who say put your stuff out for free (my ebook The New Rules of Viral Marketing that has been downloaded around...http://www.webinknow.com/2008/08/55000-free-hotd.html Podcasting in front of a live audience: Marketing Over Coffee at PodCamp Boston 3- August 2, 2008 I had a rare and exciting opportunity to participate as a guest on the Marketing Over Coffee podcast, with Christopher Penn and John Wall, produced in front of a live studio audience at PodCamp Boston 3. This was really fun,...http://www.webinknow.com/2008/08/podcasting-in-f.html |