(Untitled)- January 12, 2005 Channel Tactic: Channel Value Propositions Good channel value propositions need to be about the channel partner's business, not the product. The product is proof of the proposition, not the value. Why Because the channel partner is not using the product. Its features are of no value to the channel unless they help address a business issue such as sales, gross margin, operating costs, assethttp://feeds.feedburner.com/~r/TheChannelProfessional/~3/210575412/channel-tactic-channel-... (Untitled)- January 12, 2005 Channel Marcom: Product Centric Ads Still Common OK. I know I just said ads were at least giving token mention of customers in partner advertising. I was wrong. Samsung is marketing its printers on product features alone. See page 23 of the 12604 CRN. Not even a nod to the channel partner, let alone his or her business. Not a mention of channels at all. Perhaps they saved moneyhttp://feeds.feedburner.com/~r/TheChannelProfessional/~3/210575411/channel-marcom-product-... |