(Untitled)- May 7, 2005 Channel Marketing: Differentiation During a discussion with a client in Mexico City today, it once again became clear that there is no differentiation between vendors in the Channel unless they focus on solving partner business issues. We were discussing how to increase revenue through Ingram Micro in Mexico. The account rep proposed targeting a competitor's resellers. Why would Ingram carehttp://feeds.feedburner.com/~r/TheChannelProfessional/~3/76616714/channel-marketing-differ... (Untitled)- May 7, 2005 Channel Strategy: Understanding the Costs of Channel Development Launching a new channel is never cheap. Before advising partners to build channels or launching your own channel program, understand the costs of developing and operating that channel A couple weeks ago, a channel account rep and I were analyzing the financials of his channel partner. The income statement showed a decline inhttp://feeds.feedburner.com/~r/TheChannelProfessional/~3/76653308/channel-strategy-underst... |