(Untitled)- August 7, 2005 Channel Trends: The Value of Channels In general, channels are still valued. They are growing in both the number of partners and the amount of revenue generated from partners. However, they are NOT the only route to market. Direct sales efforts to enterprise and strategic customers also are critical elements of a complete go-to-market strategy. For many technology companies, their channelshttp://feeds.feedburner.com/~r/TheChannelProfessional/~3/76616713/channel-trends-value-of-... |