A Software Marketing BlogA Software Industry and Software Development Blog. Software marketing news, search engine information, software awards information and general tips and tricks for marketing online.<br>New MultiMedia Download Site- April 27, 2006 Chris Hoffman from Mystik Media has started a multi-media specific download site http:www.audio-video-tools.com.It is a niche multimedia software download site.http://www.softwaremarketingresource.com/blog.html#v448 PubCon and Google Tips- April 26, 2006 Last week I sent some time at the Boston PubCon. Malcolm Gladwell author of the Tipping Point and Blink was the keynote speaker. A handful of big names from Matt Cutts and Jeremy Zawodny filled the panels. As a result of all I learned I'm working on a really great issue for May's Software Marketing Newsletter! If you don't currently subscribe I would encourage you to do so or simply grab the feed. Here is one of the tips I learned. According to Matt Cutts, Google Guru, do not use...http://www.softwaremarketingresource.com/blog.html#v447 Is Google Really Big Brother- April 25, 2006 Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services. Is Google Big Brotherhttp://www.softwaremarketingresource.com/blog.html#v446 Spyware Company Pays Restitution- April 24, 2006 An Oregon man will pay nearly $84,000 in fines and consumer restitution for using e-mail to market bogus anti-spyware software called Spyware Cleaner, Washington state officials said in announcing a settlement. State Attorney General Rob McKenna said the penalties are the first under an anti-spyware law the Legislature passed last year. "We will not tolerate those who try to profit by preying on consumers' fears of spyware and other malware," Spyware Lawsuithttp://www.softwaremarketingresource.com/blog.html#v445 Apple Is Recycling Old Macs- April 23, 2006 Apple announced an expansion of its recycling program, offering free computer take-back and recycling with the purchase of a new Macintosh system beginning in June. US customers who buy a new Mac through the Apple Store or Apple's retail stores will receive free shipping and environmentally friendly disposal of their old computer as part of the Apple Recycling program. Apple's free take-back program will extend Apple's existing US recycling program, which has recycled more than 90 percent of.http://www.softwaremarketingresource.com/blog.html#v444 Critical Elements to a Press Release- April 17, 2006 Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost. Critical Elements to a Good Press Releasehttp://www.softwaremarketingresource.com/blog.html#v443 Internet Taxes for US Purchasers- April 16, 2006 There's some evidence suggesting the tax-free ride on Internet purchases maybe coming to an end. Tax authorities in the United States are taking a closer look at iTunes, which are considered software downloads. But the burden falls to the purchaser not the seller. Purchasers are going to be required to pay the little used "Use" tax.http://www.softwaremarketingresource.com/blog.html#v442 Russian Programmers Win- April 14, 2006 A team of three students from Russia proved their brainy prowess Wednesday, winning an academic competition in which they had just five hours to solve perplexing computing puzzles such as how to connect gears of a clock when given a specific shaft speed. Russian Programmers Winhttp://www.softwaremarketingresource.com/blog.html#v441 Submit Your Software for Award Consideration- April 11, 2006 That time has come! Submit your products for the Shareware Spotlight. The Spotlight highlights programs eligible for awards. Nominees will often review the list prior to submitting their nominations. Draw attention to your program by submitting it to the spotlight. http:www.sic.orgsubmit.asphttp://www.softwaremarketingresource.com/blog.html#v440 Game Developer Conference Overview- April 10, 2006 The IGDA posted an overview of the recent Game Developer Conference along with a group of photos. The robot wars look pretty cool!http://www.softwaremarketingresource.com/blog.html#v439 |