A Software Marketing BlogA Software Industry and Software Development Blog. Software marketing news, search engine information, software awards information and general tips and tricks for marketing online.<br>Agnitum Comments on New Windows Kernel- July 30, 2006 I met the guys from Agnitum a few years ago at ISDEF. This was an interesting article in the Register. Recently introduced security measures by Microsoft will make it more difficult to integrate third-party security tools with Windows, according to a rival personal firewall firm. Agnitum reckons that the introduction of Kernel Patch Protection by Microsoft will force independent security software vendors to adopt the same tactics as hackers in order to get their code to work. Complete..http://www.softwaremarketingresource.com/blog.html#v507 eSellerate Sold to Digital River for 25 Million- July 28, 2006 According to the quarterly Digital River conference call transcript eSellerate was purchased for 25 million dollars. "As Joel noted, late in the second quarter, we acquired MindVision, Inc., the parent company of eSellerate, a provider of outsourced e-commerce services for $25 million in cash. There is no earn out under the agreement. The acquisition contributed approximately $270,000 of revenue to the second quarter. We expect the acquisition to be slightly dilutive to both GAAP and non-GAAP..http://www.softwaremarketingresource.com/blog.html#v506 Software Conferences- July 26, 2006 ISDEF - The Independent Software Forum conference will be held in Moscow Russia on October 5 & 6th, 2006. A pre-conference event will be held in October 4th in Kiev, Ukraine. EWSC - The European Shareware Conference will be held in Cambridge England on November 5 & 6th, 2006.http://www.softwaremarketingresource.com/blog.html#v504 Multi-Word Phrases in Search- July 26, 2006 Web analytics company OneStat.com released a reportthat states more than 50 percent of searchers query 2 word and 3 word phrases. Four word phrases came in third at 17.11 percent and one word phrases came in a rather surprising fourth with only 11.43 percent. Really interesting information as many people optomize for only single keywords.http://www.softwaremarketingresource.com/blog.html#v505 Shareware Industry Award Winners Announced- July 25, 2006 The SIA Award Winners have been announced. Best Overall Utility Beyond Compare by Scooter Software TuneUp Utilities 2006 by TuneUp Software GmbH WinRAR by WinRAR WinZip by WinZip Computing Winner!! Best Application Boxer Text Editor by Boxer Software Winner!! TextPad by Helios Software UltraEdit by IDM Computer Solutions, Inc. Best Graphics Program or Utility Adobe PhotoShop by Adobe, Inc. Corel Paint Shop Pro by Corel Corporation IrfanView by...http://www.softwaremarketingresource.com/blog.html#v503 The Peoples Choice Software Awards Decided- July 25, 2006 The Peoples Choice Software Awards have been announced. The winners are: Best Overall Utility WinRAR by win.rar GmbH Best Application Acronis True Image by Acronis, Inc. Best Graphics Program or Utility ACDSee Pro Photo Manager by ACDSee Systems International, Inc. Best Sound Program or Utility Microsoft Media Player by Microsoft Corporation Best Vertical Market Program or Utility WindowBlinds by Stardock Corporation Best Bussiness Application or Utility...http://www.softwaremarketingresource.com/blog.html#v502 Epsilon Award Nominations Open- July 24, 2006 We are proud to announce that nominations for the Epsilon can now be submitted", says David Boventer, Founder and Executive Director of the European Shareware Conference e.V. ,, There are many good and hard-working programmers in the software market, using the marketing method of ShareWare that deserve extra support for what they do for all of us. So we believe that we should honor one of them each year within our annual European Shareware Conference. This honor will be...http://www.softwaremarketingresource.com/blog.html#v501 Questioning Online Credibility- July 19, 2006 Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necessarily mean that it is true. In fact, in today's online world, the collective truth might be the closest thing we can get to the real truth. Peer policing and social bookmarking have become common in the online world. Take a Closer Look at Online Credibilityhttp://www.softwaremarketingresource.com/blog.html#v500 SIC Photos Posted- July 19, 2006 I just posted the first round of photos from the SIC (Shareware Industry Conference) . Over the next few days I will be getting caught up and providing details of the confernece.http://www.softwaremarketingresource.com/blog.html#v498 Developing for Vista- July 19, 2006 According to a report: Microsoft announced that nearly 1000 global independent software vendors (ISVs) will offer a range when the new operating system will be launched early next year. Among the group of ISVs are 15 of the top 25 software companies, the Redmond-based firm said at its Worldwide Partner Conference 2006 in Boston. A handful of the applications under development for Vista are on display at http:www.seewindowsvista.com.http://www.softwaremarketingresource.com/blog.html#v499 |