A Software Marketing BlogA Software Industry and Software Development Blog. Software marketing news, search engine information, software awards information and general tips and tricks for marketing online.<br>A Message About the Shareware Industry Awards- March 30, 2006 Mike Callahan asked me to post this: All, As you may or may not recall, last year I standardized ALL award-related dates. You can mark these on your calendar or put them in your PIM. Should there ever be any changes, they will be posted here. Voter Registration for participation in the Shareware Industry Awards voting begins on April 1st and ends on April 30th. NOTE: Once you register you do NOT have to register again unless you do not participate for two...http://www.softwaremarketingresource.com/blog.html#v435 Chess Star Launches New Search Engine- March 29, 2006 In his speech Kasparov called the new search engine technology a modern-day "hitchhiker's guide to cyberspace" and likened Accoona's flexible AI approach to Willi Wonka's magic elevator that defies the laws of space and time.http://www.softwaremarketingresource.com/blog.html#v434 Google Print Ads Not the Success Hoped For- March 29, 2006 According to this article Google's venture into print ads has been a failure. In February, Google auctioned off ad space it had purchased in about two dozen magazines, from Martha Stewart Living to Road & Track. The auction -- the latest twist in a six-month experiment with buying and reselling print ads -- was open to thousands of advertisers. However, Google was forced to extend the auction by several days to lure more buyers.http://www.softwaremarketingresource.com/blog.html#v433 CNet Reports Claria is Trying To Improve Its Image- March 28, 2006 Claria, formerly known as Gator, plans to sell its pop-up advertising business by June, as it seeks credibility among online publishers and privacy watchdogs. Full Articlehttp://www.softwaremarketingresource.com/blog.html#v432 Russian Software Developer Beats Pirate in Boxing Ring- March 26, 2006 I'd like to see more pirates in the ring! An employee of Cognitive Technologies computer company has beaten a man who was selling the companys software illegally. Manager of the companys software department, Andrei Smirnov, offered to fight the dealer in a fitness center. He defeated the computer pirate 24-16 in three rounds, lasting three minutes each. The dealers name was not revealed, News.Ru web edition on high technologies reported on Thursday. Complete Articlehttp://www.softwaremarketingresource.com/blog.html#v431 Patent Lawsuit for E-Commerce- March 23, 2006 According to Business Week: Digital River Inc., a Web development, hosting and consulting company, said in a document filed with the Securities Exchange Commission on Wednesday that it is facing a patent infringement claim filed by DDR Holdings, a patent holding company based in Dunwoody, Ga. The disputed patents relate to e-commerce outsourcing systems and methods. I wonder which property or properties this relates to and am curious to know why other e-commerce companies are not...http://www.softwaremarketingresource.com/blog.html#v430 Software Marketing Resource Advertising Opportunities- March 22, 2006 In an effort to better serve website visitors we will be removing adsense ads from the web pages. A single 468X60 box (text or graphic) will be sold on each of the directory pages. Prices are very affordable and only a single slot will be available on each page. Ads are first come first serve! Purchase Targeted Ad Space on SMRhttp://www.softwaremarketingresource.com/blog.html#v429 Shareware Industry Conference - Register for Discount- March 22, 2006 Reminder! If you are planning on attending this year's Shareware Industry Conference register prior to April 1, 2006 to receive the discounted rate! (Only $ 129.00!) The Shareware Industry Conference (SIC) is the premier industry event for software developers and industry professionals, with educational sessions and networking opportunities. The conferences is concluded with the Shareware Industry Awards. Where: Denver, Colorado US When: July 13-15, 2006 Who: All software industry...http://www.softwaremarketingresource.com/blog.html#v428 Attention of A-List Bloggers- March 20, 2006 Both Shel Israel and Robert Scoble recently blogged about how to get the attention of A-List bloggers. Shel covered PR pitching in an entire blog post. Consider this, the whole reason developer's want the attention of the A-List bloggers is the reason that its now nearly impossible to get. With the growing popularity of blogs, its now an attractive PR vehicle, but with popularity comes competition. So how about starting small. Gain the attention of blogs that the A-Listers read! They often...http://www.softwaremarketingresource.com/blog.html#v427 New RSS Scripts Directory- March 16, 2006 A new RSS Scripts Directory has been launched. The RSS Scripts Directory contains helpful scripts for managing, manipulating and converting RSS feeds. The intent of the the RSS Scripts Directory is to help users fully realize the potential and functionality of the RSS specification. NotePage's FeedForAll division has developed a collection of tools to assist publishers interested in syndication. Current scripts contained in the directory include RSS Cache, FutureRSS, and RSSmesh. The RSS...http://www.softwaremarketingresource.com/blog.html#v426 |